HighLevel · 6 hours ago
Events Partnerships Manager
HighLevel is a cloud-based marketing and sales platform that supports a global community of businesses. The Events Partnerships Manager will be responsible for sourcing and negotiating sponsorships for events, managing relationships with event partners, and representing HighLevel at key industry conferences to enhance brand visibility and lead generation.
Responsibilities
Own the top-of-funnel relationship for all external events HighLevel may sponsor
Proactively build and manage a pipeline of event organizers and industry conferences aligned with HighLevel’s brand, audience, and growth goals
Negotiate sponsorship terms, speaking opportunities, and HighLevel’s overall involvement—ensuring alignment with lead generation, affiliate growth, and brand visibility targets
Be the go-to contact for event hosts and sponsors through the negotiation and deal-close phase
Collaborate with HighLevel’s internal coordinator and marketing resources to transition events from 'signed' to 'executed.'
Develop long-term relationships with key event partners to maximize repeat opportunities and increase our brand footprint
Attend top-tier events and conferences in person to represent HighLevel at the booth
Engage attendees and answer basic platform and/or company questions
Speak on stage when required, delivering pre-approved HighLevel presentations that educate and inspire
Support virtual events where needed, ensuring brand consistency and active engagement with digital audiences
Build and maintain a structured calendar of all planned sponsored events
Track performance metrics and outcomes (leads generated, affiliate signups, audience reach, etc.)
Deliver insights and recommendations to continuously improve event selection and performance
Partner closely with the Events, Affiliate, and Marketing teams to ensure aligned execution
Ensure timely asset delivery, promotional coordination, and internal awareness of all upcoming sponsorships
Work with designers, content producers, and email/social teams to prepare both physical and virtual materials for each event
Qualification
Required
8 + years of experience in event partnerships, sponsorships, or business development (SaaS/tech strongly preferred)
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
Experience leading and mentoring team members, contractors, or agency partners to drive high-quality event execution
Proven track record of building B2B event pipelines, negotiating sponsorship packages, and delivering brand-forward activations
Strong communicator and confident networker with experience speaking on stage or at industry events
Highly organized with experience managing calendars, CRM/lead tracking, and event impact reporting
A passion for brand-building, strategic growth, and showing up where the audience already is
Preferred
Familiar with tools like HighLevel (bonus!), HubSpot/Salesforce, Asana/Trello, and event marketing platforms
Benefits
High-growth company with a devoted user base and a huge market opportunity
A unique chance to shape not just product marketing, but also education and certification strategy
Collaborative team culture
Smart, passionate colleagues and room to lead
Company
HighLevel
HighLevel is a marketing and advertising platform that captures message leads via voicemail, SMS, emails, FB messenger, and more.
Funding
Current Stage
Late StageTotal Funding
$60MKey Investors
General AtlanticPeakequity
2024-04-11Private Equity
2021-11-04Private Equity· $60M
Recent News
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2025-12-10
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2025-12-02
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