Bausch Health Companies Inc. · 6 hours ago
Senior Brand Manager (Aesthetics Med Device)
Bridgewater, NJ
Full-time
Hybrid
Senior Level, Lead/Staff
$95K/yr - $150K/yr
8+ years expBausch Health Companies Inc. is a global diversified pharmaceutical company focused on delivering better health outcomes. The Senior Brand Manager for North America will shape the strategy and performance of a flagship brand in the premium aesthetics category, developing integrated marketing programs to drive growth and enhance customer engagement.
BiotechnologyHealth CareMedicalPharmaceutical
Responsibilities
Establish, align, and execute the commercial strategy for the assigned brand in North America
Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives
Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks
Monitor the competitive landscape and translate insights into actionable brand and go-to-market strategies
Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities
Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit
Partner with Global Marketing and R&D to inform innovation and go-to-market readiness
Lead the development and execution of innovative, insight-driven marketing programs including advertising, PR, events, and trade show initiatives that elevate brand desirability and drive engagement
Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, while demonstrating hands-on executional acumen and the ability to deliver results without overreliance on external resources
Influence agency and partner outcomes through clear briefs, disciplined project management, and post-launch evaluation
Create sales tools and marketing assets to support customer acquisition, retention, and loyalty
Champion omnichannel engagement, leveraging analytics to optimize performance and ROI
Use analytics and customer insights to measure campaign performance and inform strategic decisions
Own end-to-end commercialization plans that translate insights into measurable revenue growth
Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights, co-create programs, and advance brand advocacy
Lead brand presence at key congresses, symposia, and customer events to strengthen relationships and visibility
Conduct regular field travel to engage directly with customers and sales teams, ensuring strong market understanding and brand alignment
Leverage field and KOL insights to shape competitive differentiation
Own brand P&L performance and partner with Finance to model pricing scenarios, promotional ROI, and margin optimization
Evaluate product mix and portfolio contribution to ensure sustainable growth
Align marketing investments with business objectives, ensuring efficient allocation of resources and accountability for results
Manage brand budgets and vendor agreements to ensure fiscal responsibility and efficiency
Track, measure, and report on key performance indicators to inform continuous improvement
Qualification
Required
Bachelors degree required; MBA preferred
Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences
Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations
Demonstrated experience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical)
Demonstrated experience managing all aspects of the marketing mixproduct, price, place, and promotion
Strong financial acumen with experience managing A&P budgets and vendor contracts
Excellent communication, leadership, and project management skills with the ability to influence across functions and levels
Strong knowledge of digital marketing, omnichannel engagement, and analytics
Ability to think strategically and execute with operational excellence in a matrixed environment
Experience collaborating across commercial, clinical, and creative functions to achieve business alignment
A self-starter who thrives in a fast-paced, dynamic environment, demonstrates agility in managing multiple priorities, and is willing to travel up to 35% (including occasional weekends)
Demonstrates curiosity, accountability, and the ability to lead through influence
Operates with a growth mindset and a collaborative approach to problem-solving
Balances analytical rigor with creative intuition in marketing decisions
Communicates with clarity and confidence, driving alignment across teams
Preferred
MBA preferred
Benefits
Comprehensive Medical (includes Prescription Drug)
Dental
Vision
Flexible Spending Accounts
401(k) with matching company contribution
Discretionary time off
Paid sick time
Tuition reimbursement
Parental leave
Short-term and long-term disability
Life insurance
Accidental death & dismemberment insurance
Paid holidays
Employee referral bonuses
Employee discounts
Company
Bausch Health Companies Inc.
Bausch Health Companies Inc.
5001-10000 employees
H1B Sponsorship
Bausch Health Companies Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (4)
2022 (13)
2021 (4)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$7.4BKey Investors
Kohlberg Kravis Roberts
2025-05-21Post Ipo Debt· $2.52B
2025-03-25Post Ipo Debt· $3.08B
2023-07-07Post Ipo Debt· $600M
Leadership Team
Thomas J. Appio
Chief Executive Officer
Graham Jackson
SVP, Chief Quality Officer & Global Head Technical Operations
Recent News
2026-01-05
2025-12-24
2025-12-09
Company data provided by crunchbase