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Lookout · 1 month ago

Senior Global Campaign and Digital Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$130K/yr - $178K/yr

8+ years exp

Lookout, Inc. is a globally recognized cybersecurity leader delivering advanced protection against human-centric attacks. They are seeking a Senior Global Campaign & Digital Marketing Manager to develop and execute integrated global marketing campaigns that drive awareness, engagement, and pipeline for their cybersecurity solutions.

Cloud SecurityCyber SecurityNetwork Security

Responsibilities

Develop and execute global, integrated marketing campaigns aligned to business priorities and target personas

Partner with Product Marketing, Field, and Sales to define campaign strategy, target segments, messaging, and offers

Build campaign blueprints that span top-, mid-, and bottom-of-funnel tactics to drive engagement and conversion

Own digital demand strategy across paid media, email, web, social, SEO/SEM/GEO, and ABM channels

Manage performance marketing campaigns with a focus on pipeline generation and ROI

Continuously optimize channels and content through data-driven insights and testing

Establish clear KPIs for pipeline contribution, lead quality, conversion rates, and ROI

Partner with Marketing Operations to build dashboards and track performance across the funnel

Identify optimization opportunities across the buyer journey to accelerate velocity and improve efficiency

Collaborate closely with Product Marketing, Field Marketing, Partner/Channel Marketing, and Comms to ensure consistent and impactful execution

Coordinate campaign rollout across regions to ensure global scale with local relevance

Partner with SDR/BDR and Sales teams to align lead follow-up and conversion plays

Qualification

B2B demand generationDigital marketingIntegrated campaign managementPerformance marketingMarketing automationCRM toolsAnalytical skillsCross-functional communicationProject management

Required

8+ years of experience in B2B demand generation, digital marketing, or integrated campaign management

Proven track record driving pipeline growth for cybersecurity or SaaS companies

Deep understanding of digital channels, performance marketing, and modern campaign orchestration

Strong analytical skills and experience with marketing automation, CRM, and reporting tools (e.g., Marketo, Salesforce, 6sense, Google Analytics, etc.)

Excellent cross-functional communication and project management skills

Ability to thrive in a fast-moving, high-growth environment

Ability to travel 20-30% of the time