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Southern Poverty Law Center · 2 hours ago

Senior Specialist, Digital Advertising

Atlanta, GA

Full-time

Hybrid

Senior Level

5+ years exp

Southern Poverty Law Center (SPLC) seeks an experienced Digital Advertising Senior Specialist to join their Development team. This role involves leading the strategy, execution, and optimization of paid media campaigns to drive fundraising and engagement, while managing advertising across various platforms.

AssociationNon Profit

Responsibilities

Serve as SPLC’s in-house expert on digital advertising and lead the planning, execution, and optimization of paid media campaigns across Meta, Google Ads, YouTube, programmatic, and emerging platforms to support SPLC’s digital fundraising goals

Manage day-to-day relationship with the SPLC’s media agency, overseeing timelines, deliverables, and performance to ensure campaigns meet deadlines, budget parameters, and strategic goals

Design and execute ad buying strategies, including budget allocation, media mix modeling, and optimization across various platforms

Develop and oversee paid lead generation strategies to grow SPLC’s email and SMS audiences

Collaborate across email, retention, data, and digital teams to ensure paid media supports long-term supporter value, omni-channel fundraising strategy, and optimized landing page and web experiences to boost engagement and donations

Analyze paid media performance and campaign results, and provide regular reporting with actionable insights for internal stakeholders and leadership, supporting cross-channel testing and audience segmentation

Support urgent, rapid response moments with agile paid media campaigns that drive action and giving

Ensure all creative and targeting strategies align with the organization's brand, equity commitments, and digital compliance standards while identifying new platforms, tools, and audience strategies to expand digital reach and impact

Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification

Qualification

Digital advertising strategyPaid media managementAnalytics tools proficiencyBudget managementLead generation strategiesCreative campaign designMission alignmentCross-functional collaborationAdaptability