Horizon Media · 1 day ago
Senior Planner, Social Marketplace
New York, NY
Full-time
Onsite
Mid, Senior Level
$64K/yr - $85K/yr
2+ years expHorizon Media is a leading marketing and advertising firm known for its innovative approach and strong culture. The Senior Planner, Social Marketplace role involves developing proposals for paid social media campaigns, managing campaign execution, and fostering relationships with internal teams and clients to ensure successful outcomes.
AdvertisingBrand MarketingDigital Media
Responsibilities
Develop proposals for paid social media campaigns across active client roster
Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
Responsible for analyzing proposals and partner negotiations
Maintain vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars
Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
Traffic plan assets such as creative and required tracking tags
Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
Responsible for the setup of client Paid Social campaign
Anticipates and fields requests and questions from internal teams and/or clients with minimal oversight
Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)
Participate in larger team projects with direct oversight from Supervisor
Contribute to junior team member(s) development (training Assistant Planners and Planners)
Participate in the interview process for Assistant/Planner roles
Monitor pacing and optimizations of active social campaigns across client roster daily
Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
Manage client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary
Engage in new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge
Take ownership of completing and monitoring both internal team and client facing financial tracking documents
Manage and execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Provide education on best practices, social media principals, and industry at large
Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
Attend agency learning sessions and vendor meetings
Participate in internal learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)
Qualification
Required
A strong, effective communicator
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
An effective time manager, comfortable working with multiple timelines and deliverables
Comfortable working within large sets of data and numbers
A helpful team player with business maturity in a professional setting, willing to roll up your sleeves
Takes pride in ownership of work and demonstrates accountability
Able to thrive in an agile, fast-paced environment and seek out feedback proactively
Results and solutions oriented; consistently motivated, proactive, and resourceful
Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends
A supporter of and advocate for diversity, equity and inclusion
Preferred
2+ years previous paid social media experience
Familiarity with marketing principles, analytics and concepts
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Proficiency working within Microsoft Excel and PowerPoint
Exposure to advanced targeting/retargeting tactics in social
Comfort owning and managing budget/investment levels in social media
Benefits
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement
Company
Horizon Media
Horizon Media is the largest and fastest growing privately held media services agency in the world.
1001-5000 employees
H1B Sponsorship
Horizon Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (19)
2023 (6)
2022 (28)
2021 (14)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
unknown2021-12-08Private Equity
Leadership Team
Richard Arenaro
Executive Vice President, CTO & CISO
Allan Johnston
SVP, Head of Program Management
Recent News
2025-12-17
Business Insider
2025-10-16
Company data provided by crunchbase