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TKO · 3 hours ago

Paid Media Marketing Manager

Las Vegas, NV

Full-time

Onsite

Mid Level

3+ years exp

TKO is a premium sports and entertainment company, and they are seeking a Paid Media Marketing Manager to support the marketing team with paid media activities for UFC. The role involves managing digital media buying, overseeing campaign performance, and collaborating with various teams to enhance marketing initiatives.

Media and EntertainmentSports

Responsibilities

Manage digital media buying across platforms like Meta (FB/IG), TikTok, Programmatic, Google Ads, YouTube, and more to drive event awareness, traffic, and tune-in

Oversee campaign setup, scheduling, budgeting, and audience targeting. Monitor campaign performance and optimize KPIs per event or initiatives

Establish strong relationships with direct vendors and account reps to ensure UFC is always top of mind with latest development

Stay current on digital trends and emerging platforms to recommend new channels and approaches. Analyze market trends and activity to inform strategy

Collaborate with cross functional teams including Commercial, Corporate Social Responsibility, Social, Digital, Brand, Creative, and Production to support media buying efforts, with development of content and messaging

Collaborate with cross-functional marketing teams across TKO properties umbrella

Manage distribution of style guide assets, broadcast instructions, and related event decks to all relevant partners

Track and maintain the Content Marketing Budget of spending per event, by region, updating finance on any necessary changes

Create regular performance reports with insights and recommendations for improvement

Other duties as assigned

Qualification

Digital media buyingSocial media marketingCampaign performance analysisMarketing principlesMicrosoft OfficeGoogle AdsYouTubeMeta (FB/IG)TikTokAttention to detailOrganizational skillsEffective communicationRelationship buildingIndependent work

Required

Bachelor's degree in marketing and media communications or related field, or equivalent work experience

3-4 years of Marketing experience in media buying and social media. Agency experience preferred

General knowledge of principles of effective communications and mass media, publicity, advertising, policies, community relations, and organization structure as they relate to entertainment and sports events

Ability and willingness to travel - approximately 20%

Ability to plan, organize, and effectively present ideas and concepts to groups, including members of the senior management team

Ability to analyze and manipulate datasets to identify trends and inform strategic decision-making

Ability to cultivate and establish effective relationships with all levels of internal stakeholders

Ability to communicate effectively, both orally and in writing

Ability to maintain discretion and protect confidential information

Thorough understanding of marketing and advertising principles, and the ability to think 'outside of the box'

Desire and ability to work independently and thrive in a multi-tasked, fast-paced environment

Excellent organizational skills

Excellent attention to detail

Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and digital/social media platforms (Google Ads, YouTube, Meta (IG/FB), TikTok, etc.)

Professional, self-starting, 'get-it-done' attitude and work ethic

Must live in or be willing to relocate to Las Vegas, NV