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BXP, Inc. · 15 hours ago

Marketing Manager

NYC Metro Area

Full-time

Onsite

Mid, Senior Level

$114K/yr - $144K/yr

4+ years exp

BXP, Inc. is a company focused on enhancing customer experiences within their properties. The Marketing Manager will manage marketing, promotions, events, customer service, and public relations efforts to improve customer value and engagement.

Real Estate

Responsibilities

Manage advertising, branding, event planning, social media, public relations, and crisis communications initiatives while adhering to approved budgets

Implement advertising program through analysis of market trends, demographic and psychographic surveys, media demographic and distribution research, advertising production, client participation and cooperation, and program evaluation

Manage budget to approved Marketing Fund. Oversee and enhance communications tools to keep retail merchants involved and informed of marketing and event participation opportunities

Assist retail merchants in enhancing sales by studying sales reports to identify trends and recommend strategies; advise merchants on the use of advertising, promotions, and designing and executing tactical marketing programs to drive traffic and increase in-store sales

Create and oversee tactical marketing, public relations, and promotional plans for new store openings in retail properties

Manage signage program throughout region, including implementation of digital directories

Serve as “webmaster” for the assigned property websites and manage social media channels as directed (Facebook/Instagram etc.). Develop and update content, architecture, graphics, and increase on-line visibility. Manage monthly analysis and reporting

Manage content, design, production, and distribution of office customer communications, including print and digital tools

Oversee the creation of all communications to office customers about events, retail openings, etc

Develop and supervise office customer appreciation events and construction milestone events

Create events for office customer as part of expanded amenities offerings at assigned properties (wellness, arts, networking, professional development, etc.)

Assist in development of marketing collateral with the Development and Leasing teams

Manage event ideation and execution of external events at properties as assigned by Marketing Director (may include oversight of event calendar, contracts, user agreements, certificates of insurance, and production schedules)

Manage event ideation and execution of internally produced events including oversight of all aspects of execution

Enhance and protect BXP’s brand and image by approving all use of photographic images, logos, and or write-ups by contractors, vendors, and clients

Direct and manage the work of outside event producers, vendors, and consultants including but not limited to public relations and advertising agencies as assigned

Develop and execute communications plans for merchants, customers, and visitors in regard to ongoing construction and development projects

Evaluate proposed special events, both income and non-income producing, for adherence to the standards set for the property

Represent BXP in the outside community through active participation in civic, educational, and charitable organizations

Implement marketing programs to position BXP and our properties as a positive component in the quality of the surrounding market

Develop and maintain positive working relationships with members of the local media, acting as second line media contact in crisis situations as well as non-crisis media inquiries

Maintain on-going relationships with Marketing Managers of other BXP venues, seeking ways to share marketing expertise and best demonstrated practices

Organize and maintain libraries of reference and resource materials to support marketing efforts and presentation needs of other management groups

Promote BXP’s ownership to internal and external audiences, positioning the property as an important location and destination in the market

Work with Marketing Director on executing all charitable efforts

Manage retail audits

Perform other duties as assigned

Qualification

MarketingEvent PlanningPublic RelationsAnalytical SkillsProject ManagementMicrosoft OfficeCommunication SkillsTeamworkProblem-SolvingAdaptability

Required

BA/BS degree required with a concentration in Marketing, Communications, Event Planning preferred

A minimum of 4 to 7 years of progressively responsible marketing or marketing communications experience to include both qualitative and quantitative market analysis, strategic planning, and marketing program development required

Excellent written and oral communication skills

Strong analytical skills and a familiarity with basic marketing research techniques

Knowledge of print production, advertising production, media buying, and the marketing incentives business

Proven initiative, and the ability to create project timelines as well as time and action plans for events and execute them

Excellent project management skills

Demonstrated skills for organization and multitask prioritization

Ability to work in a fast-paced entrepreneurial environment

Ability to work independently, as well as part of a team

Adaptability to changing demands

Effective problem-solving skills

Proficiency with Microsoft Office Applications

Flexibility with work schedule as work on nights and weekends are required when marketing programs/events are occurring or are requiring preparation