CRM Strategy Manager jobs in United States
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DraftKings Inc. · 3 months ago

CRM Strategy Manager

positionBoston, MA
timeFull-time
remoteOnsite
senioritySenior Level
money$109K/yr - $136K/yr
date5+ years exp

DraftKings Inc. is a publicly traded technology company headquartered in Boston, focused on enhancing customer experiences through innovation and AI. As a CRM Strategy Manager, you will play a key role in optimizing customer engagement and retention strategies, collaborating with various teams to drive impactful marketing initiatives.

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Culture & Values

Responsibilities

Collaborate with various operations, marketing, analytics and product teams to drive cross-functional initiatives ranging from product enhancements to new promotional mechanics
Monitor product flows to optimize customer journeys across different product features
Develop and deliver clear, actionable frameworks and performance updates to senior leadership, ensuring visibility into results and opportunities
Establish and maintain a cross sell testing roadmap to optimize engagement and retention, evaluating creative, content cadence, and targeting strategies
Operate in a fast paced goal-oriented environment where managing prioritization for executional bandwidth is crucial to success

Qualification

CRM strategyAnalytical skillsA/B testingSQL/SnowflakeHTMLTableauCommunication skillsOrganizational skillsStrategic thinkingProject management

Required

At least 5 years of relevant marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming
Strong analytical skills, with comfort designing A/B tests, interpreting results, ability to use data to drive decisions and adjusting strategy accordingly
Highly organized with strong attention to detail, excellent communication skills and capable of managing multiple projects simultaneously in a fast-paced environment
Strong ability to synthesize information and present in memo or slide format to senior leadership to drive change and innovation
Strategic, data-driven thinker who thrives in ambiguity and is excited by the opportunity to build something new

Preferred

Experience with SQL/Snowflake, HTML and/or Tableau is a plus

Benefits

Bonus
Equity
Benefits

Company

DraftKings Inc.

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It's simple, we believe life is more fun when you're in on the action.
dateFounded in 2012
location
Boston, Massachusetts, USA
people-size1001-5000 employees
web-link
https://www.draftkings.com

Funding

Current Stage
Public Company
Total Funding
$1.64B
Key Investors
Michael JordanManhattan Venture Partners (MVP)Eldridge Industries
2025-03-04Post Ipo Debt· $600M
2024-06-06Post Ipo Equity· $324.04M
2020-09-02Post Ipo Equity

Leadership Team

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Jason Robins
CEO and Co-Founder
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Alan Ellingson
Chief Financial Officer
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Recent News

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Company data provided by crunchbase