Yale University · 2 months ago
Associate Director of Social Media, School of Management
New Haven, CT
Full-time
Onsite
Lead/Staff, Director/Executive
$68K/yr - $120K/yr
5+ years expYale University is a prestigious institution that aims to contribute to a better tomorrow. The Associate Director of Social Media will lead the strategy and execution of the School of Management’s social identity, focusing on building social audiences and enhancing institutional awareness through engaging storytelling.
AssociationBusiness DevelopmentEducationMedicalSocial Entrepreneurship
Responsibilities
Develop and implement SOM’s social media strategy, defining most important social media KPIs, and overseeing social media content
Manage and oversee social media content, ensuring it is aligned with our strategic goals and brand voice
Collaborate with faculty to transform complex research insights into engaging and easy-to-understand content for various social media platforms
Highlight and share student success stories, academic achievements, and career content to showcase the student experience at our school
Collaborate with SOM’s Department of Alumni Relations to engage our graduates on social media and creatively co-create and share alumni stories
Plan, implement, and manage social media campaigns, and coordinate with the marketing, PR, editorial, video, and admissions teams to generate new ideas and campaign content
Measure the success of every social media campaign, using appropriate analytics tools, and report on ROI
Stay up to date with latest social media best practices and technologies and ensure we leverage these effectively
Facilitate and encourage online community engagement, fostering an environment of interaction and connection
Qualification
Required
Excellent knowledge of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Threads, with a special focus on social video
Experience with social media analytics tools and ability to translate data into actionable insights
Strong verbal and written communication skills, and the ability to work on multiple projects simultaneously
Familiarity with the higher education environment and passion for developing future business leaders
Experience with social media management tools and SEO best practices
Bachelor's Degree and five years of experience working in complex organizations or an equivalent combination of education and experience
Preferred
Bachelor's degree in English Literature, Marketing, Communications, or a related field
Company
Yale University
Yale University is a research and education institution that prioritizes its students.
10001+ employees
H1B Sponsorship
Yale University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (355)
2024 (449)
2023 (214)
2022 (208)
2021 (190)
2020 (155)
Funding
Current Stage
Late StageTotal Funding
$42.86MKey Investors
Bezos Earth FundAlfred P. Sloan FoundationHyundai Hope On Wheels
2025-10-23Grant
2025-05-21Grant· $0.05M
2023-01-01Grant· $1.27M
Leadership Team
Geoffrey Chatas
Senior Vice President for Operations
Jack Callahan
Senior Vice President for Operations
Recent News
2025-12-10
Company data provided by crunchbase