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First American · 13 hours ago

SEO + SEM Specialist (Remote)

United States

Full-time

Remote

Mid Level

$63K/yr - $84K/yr

3+ years exp

First American is a company that values its people and has been recognized as a great workplace for diversity and inclusion. They are seeking an SEO + SEM Specialist to maximize search visibility and capture demand across paid and organic channels, focusing on keyword strategy and campaign optimization.

Financial ServicesInsuranceProperty InsuranceReal EstateReal Estate Investment

Responsibilities

Conduct keyword research and map high-value opportunities across paid and organic search

Build SEO content briefs in collaboration with Brand & Creative

Manage and optimize campaigns across Google Ads and other search platforms

Continuously refine bids, ad copy, and extensions for performance

Monitor pacing, budget allocation, and search efficiency

Optimize on-page and off-page SEO elements to improve visibility and rankings

Partner with divisional teams to refresh and expand SEO content regularly

Govern SERP performance, ensuring alignment between paid and organic to reduce cannibalization

Design and execute SEO/SEM tests to uncover incremental performance opportunities

Analyze search trends, share insights, and inform broader marketing strategy

Qualification

SEO optimizationSEM managementGoogle AdsGoogle Analytics (GA4)Keyword researchSearch performance analysisCollaboration skillsAnalytical mindsetExperimental approachContinuous improvement