AHF · 2 months ago
Regional Commercial Sales Manager - Southwest
AHF Products is a leading hard surface flooring manufacturer in the USA, and they are seeking a Regional Commercial Sales Manager to coordinate sales efforts in the Southwest region. This role involves building relationships with key stakeholders, driving profitable sales, and managing a regional sales team to achieve financial goals.
Home RenovationManufacturingResidential
Responsibilities
Drive and grow profitable sales for all product lines
Build relationships with key Contractors, Architects, Designers, Distributors, and End Users to achieve customer satisfaction and financial goals
Development and implementation of all product and marketing strategies for Commercial products
Ensure regional sales goals are achieved through the effective placement and motivation of sales professionals. Directs staffing, training, and performance evaluations to develop his/her sales organization. Assigns sales territory to sales representatives
Provide leadership, coaching and development of Sales Reps within their region
Provide input to and manages the sales budget. Analyze and control expenditures of region to conform to budgetary requirements
Monitor and evaluate the activities and products of the competition
Direct sales forecasting activities to the product level and set performance goals accordingly
Review market analyses to determine customer needs, pricing procedures and programs. Analyze sales statistics to formulate policy and assist distributors in promoting sales. Advise distributors concerning sales and promotion initiatives
Meet with key customers, assisting sales representative with maintaining relationships and negotiating and closing deals. Deliver sales presentations to key customers in coordination with sales representatives
Responsible for the regional job tracking process with sales reps and distribution. Identifies top opportunities to specify and close. Tracks monthly and reports results
Merchandising Execution – Provide input regarding VOC/CTQ for key customers. Prepare competitive assessments and Gap Analyses
Manage regional cost center within budget
Customer Interaction - Travel to customer to solicit VOC. Attend distributor and rep training classes and attend customer visits to company locations
Sales Financial Analysis – Analyze performance of territory, identify SWOT, and develop plan to address issues/problems and opportunities
Qualification
Required
Bachelor's degree from a four-year college or university or equivalent work experience
Experience working in an outside sales role calling on a varied client base
5+ years selling building materials products
Proven success selling to large corporate clients
Knowledge of specifications, design and phases required
Strong understanding of construction, real estate, and job site conditions
Preferred
Flooring product knowledge preferred
Benefits
Medical
Dental
Vision
401K
Company
AHF
We create beauty that lasts for generations.
Funding
Current Stage
Late StageTotal Funding
unknown2021-11-10Acquired
Leadership Team
Recent News
2025-09-01
2025-06-02
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