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Tillamook County Creamery Association · 3 hours ago

Senior Marketing Manager, Technology

Portland, OR

Full-time

Onsite

Senior Level

7+ years exp

Tillamook County Creamery Association is one of the fastest-growing dairy brands in the US, seeking a Senior Marketing Manager, Technology. This role involves shaping and executing the vision for how marketing technology fuels brand reach and consumer connection, while driving innovation and collaboration across teams to enhance consumer experiences.

DairyFood and Beverage

Growth Opportunities

Responsibilities

Lead the vision and strategy for Tillamook’s marketing technology ecosystem, aligning martech innovation with high-level brand goals and business objectives. Develop and manage both annual and long-term digital product roadmaps that enable scalable, personalized, and efficient consumer engagement

Act as a strategic connector across channels including Paid Media, mobile app, Loyalty & CRM, Direct Commerce, Brand Design, Analytics, Legal and IT—ensuring martech platforms and tools are integrated, optimized, aligned with martech strategic direction and legal guidelines to deliver a seamless consumer journey and unified data view

Lead internal education and enablement efforts to build Martech fluency across brand and marketing teams. Develop training materials, host workshops, and serve as a go-to resource for Martech best practices

Champion innovation and continuous improvement, identifying, testing, piloting, and scaling emerging technologies (AI, automation, personalization tools) that grow first-party data, deepen consumer engagement, and drive loyalty and repeat business

Embed martech into brand and campaign planning and execution, partnering with internal teams and external agencies to ensure tools are leveraged effectively across acquisition, retention, and engagement efforts. Lead enablement efforts to help teams understand martech capabilities and unlock new opportunities

Platform Ownership & Optimization: Own key Martech platforms (e.g., CDP, CRM, CMS, marketing automation) and ensure they are configured to support campaign execution, ecommerce, measurement, and personalization. Ensure platforms are continuously evaluated and optimized for performance, scalability, and alignment with evolving business needs

Manage martech agency relationships and contracts, driving cross-agency integration and collaboration to maximize efficiency, effectiveness, and strategic alignment

Develop and implement a framework for interactive testing and measurement, using analytics and consumer insights to uncover trends, optimize performance, and inform future strategy. Share learnings across teams to drive smarter decision-making and stronger consumer outcomes

Collaborate with Consumer Insights and external partners to conduct audience research, translating insights into actionable martech strategies that support brand growth and consumer connection

Stay ahead of the curve on data governance, privacy regulations, and emerging technologies. Represent Tillamook in vendor discussions, industry forums, and thought leadership opportunities to bring bold ideas and best practices into the organization. Stay informed on competitor Martech stacks and industry benchmarks to guide strategic decisions

Data Stewardship: Partner with IT and Channel Leaders to ensure data quality, accessibility, and usability for marketing purposes, while maintaining compliance with privacy regulations

Documentation & Governance: Establish and maintain clear documentation for Martech processes, standards, and governance protocols to ensure consistency, compliance, and scalability

Oversee Martech budget planning and resource allocation in partnership with cross-functional leaders

Lead vendor relationships, including contract negotiation, performance evaluation, and strategic alignment

Qualification

Martech platformsDigital strategyData-driven marketingConsumer-packaged goodsData privacy regulationsStakeholder managementInnovationLeadershipCommunication skillsStrategic thinking

Required

Bachelor's degree in marketing, communications, or related field preferred

7+ years of experience in marketing technology, digital strategy, or data-driven marketing roles

Proven track record of leading Martech initiatives across Paid Media, CRM, and brand teams

Experience leading Martech transformation initiatives and driving adoption across cross-functional teams

Deep understanding of Martech platforms: Data Warehouse, CDPs, CRM systems, CMS, analytics tools, ad tech, and automation platforms

Familiarity with data privacy regulations (e.g., GDPR, CCPA) and consent management

Ability to translate business needs into technical requirements and vice versa

Strong grasp of how Martech drives brand growth, consumer engagement, and first-party data strategy

Experience building Martech roadmaps and leading cross-functional implementation

Ability to evaluate emerging technologies and pilot innovative solutions

Excellent stakeholder management and communication skills

Experience influencing senior leaders and cross-functional teams without direct authority

Comfortable leading change and challenging the status quo

Entrepreneurial spirit with a roll-up-your-sleeves attitude

Passion for consumer connection and brand storytelling

Preferred

Experience in consumer-packaged goods (CPG), retail, or direct-to-consumer brands is a plus

Experience with Klayvio, Microsoft Fabric, Google Analytics, Contentful, Shopify and Toast a plus

Company

Tillamook County Creamery Association

Founded in 1909 as a farmer-owned cooperative, Tillamook County Creamery Association (TCCA) prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products made in the most natural way possible.

Founded in 1909

Tillamook, Oregon, USA

501-1000 employees