Snowflake · 10 hours ago
Integrated Campaign Marketing Lead
Menlo Park, CA
Full-time
Onsite
Senior Level
$150K/yr - $196K/yrSnowflake is about empowering enterprises to achieve their full potential through innovation and collaboration. They are seeking a strategic Integrated Marketing Campaign Lead to drive the narrative and demand for key business priorities by developing cohesive campaign strategies that resonate with target audiences while highlighting core product value.
AnalyticsArtificial Intelligence (AI)Cloud Data ServicesData ManagementEnterprise SoftwareSoftware
Responsibilities
Strategic Campaign Development
Unified Strategy: Combine product roadmaps and industry-specific pain points into a single, integrated campaign plan that serves multiple business goals simultaneously. This will be created with input from cross-functional team members (ex. Industry ICMs, partner, and customer marketing)
Campaign Briefing: Develop and own the "Campaign Brief," defining the target audience, value proposition, core messaging, and creative direction
Messaging & Positioning: Partner with Product Marketing (PMM) and Industry SMEs to ensure all campaign assets are technically accurate and vertically relevant. Create promotional copy for the campaign including landing page copy, suggested email copy, ad copy etc
Goal Setting: Use data to create full funnel goals for the campaign
Promotional Plan: Create the plan for the campaign across all demand levers and the workback schedule for the executional excellence team to execute upon
Priority Alignment: Identify and prioritize "force multiplier" opportunities—initiatives that have high impact across multiple segments or regions
Global Scalability: Build campaign frameworks that can be localized by regional teams while maintaining a consistent "One Snowflake" narrative
AI Innovation: Leverage AI tools to drive efficiency and insights
Cross-Functional Orchestration
Operational Handoff: Serve as the primary stakeholder for the Campaign Program Management team, providing them with clear briefs and strategic direction for execution
Stakeholder Management: Act as the "Conductor" across Creative, Web, Social, and Paid Media teams to ensure the campaign theme is reflected consistently across all touchpoints. Track all campaign activation points across working group (ex. Social, field)
Sales Enablement: Collaborate with sales leadership to ensure they are equipped with the right messaging and assets to follow up on the demand you generate
Performance & Insights
Full-Funnel Analysis: Track campaign performance from initial awareness through to closed-won revenue
Continuous Optimization: Use data-driven insights to pivot strategies, adjust messaging, and optimize the campaign mix mid-flight
Executive Reporting: Provide regular updates to leadership on campaign impact, pipeline contribution, and ROI
Sales Alignment: Collaborate with sales leads to ensure campaigns are generating high-quality leads that their teams are equipped to close
Campaign performance: Understand performance of campaign touchpoints including audience insights, copy performance, etc
Qualification
Required
Strategic Campaign Development
Unified Strategy: Combine product roadmaps and industry-specific pain points into a single, integrated campaign plan that serves multiple business goals simultaneously
Campaign Briefing: Develop and own the 'Campaign Brief,' defining the target audience, value proposition, core messaging, and creative direction
Messaging & Positioning: Partner with Product Marketing (PMM) and Industry SMEs to ensure all campaign assets are technically accurate and vertically relevant
Create promotional copy for the campaign including landing page copy, suggested email copy, ad copy etc
Goal Setting: Use data to create full funnel goals for the campaign
Promotional Plan: Create the plan for the campaign across all demand levers and the workback schedule for the executional excellence team to execute upon
Priority Alignment: Identify and prioritize 'force multiplier' opportunities—initiatives that have high impact across multiple segments or regions
Global Scalability: Build campaign frameworks that can be localized by regional teams while maintaining a consistent 'One Snowflake' narrative
AI Innovation: Leverage AI tools to drive efficiency and insights
Operational Handoff: Serve as the primary stakeholder for the Campaign Program Management team, providing them with clear briefs and strategic direction for execution
Stakeholder Management: Act as the 'Conductor' across Creative, Web, Social, and Paid Media teams to ensure the campaign theme is reflected consistently across all touchpoints
Sales Enablement: Collaborate with sales leadership to ensure they are equipped with the right messaging and assets to follow up on the demand you generate
Full-Funnel Analysis: Track campaign performance from initial awareness through to closed-won revenue
Continuous Optimization: Use data-driven insights to pivot strategies, adjust messaging, and optimize the campaign mix mid-flight
Executive Reporting: Provide regular updates to leadership on campaign impact, pipeline contribution, and ROI
Sales Alignment: Collaborate with sales leads to ensure campaigns are generating high-quality leads that their teams are equipped to close
Campaign performance: Understand performance of campaign touchpoints including audience insights, copy performance, etc
Benefits
Medical, dental, vision, life, and disability insurance
401(k) retirement plan
Flexible spending & health savings account
At least 12 paid holidays
Paid time off
Parental leave
Employee assistance program
Other company benefits
Company
Snowflake
Snowflake is a cloud data platform that provides a data warehouse as a service designed for the cloud.
Founded in 2012
5001-10000 employees
H1B Sponsorship
Snowflake has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (428)
2024 (281)
2023 (154)
2022 (182)
2021 (113)
2020 (98)
Funding
Current Stage
Public CompanyTotal Funding
$2.03BKey Investors
Sequoia CapitalICONIQ GrowthAltimeter Capital
2022-04-19Post Ipo Equity· $621.46M
2020-09-16IPO
2020-02-07Series G· $479M
Leadership Team
Sridhar Ramaswamy
Chief Executive Officer
Benoit Dageville
Snowflake Co-founder, President of Product
Recent News
2026-01-24
2026-01-24
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Company data provided by crunchbase