Snowflake · 1 week ago
Senior Demand Generation Manager
Menlo Park, CA
Full-time
Hybrid
Senior Level
$150K/yr - $196K/yr
5+ years expSnowflake is a company focused on empowering enterprises to achieve their full potential through innovation and collaboration. They are seeking a Senior Demand Generation Manager to own the demand engine for the company, overseeing multi-channel campaigns and collaborating cross-functionally to drive business growth.
AnalyticsArtificial Intelligence (AI)Cloud Data ServicesData ManagementEnterprise SoftwareSoftware
Responsibilities
Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars, virtual events, email marketing, content marketing, paid advertising, and the nurture strategy
Set key performance indicators (KPIs), drive pipeline and measure growth in order to ensure the success of ongoing integrated campaign activities
Monitor and optimize paid programs to ensure best return on investments
Present quarterly on program metrics and planning
Enhance the demand creation process, including response and conversion rates
Partner closely with Product Marketing and Content teams to ensure all campaigns are supported by compelling, persona-driven content that resonates with the target audience at every stage of the funnel
Actively seek Sales feedback on lead quality
Manage relationships with external agencies and vendors to ensure successful campaign execution and maximization of marketing technology stack efficiency
Qualification
Required
Minimum 5 years of experience developing & executing integrated marketing campaigns
Experience program-managing virtual events and webinars
Experience growing a database organically
Experience working with third-party publications and budget management
Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more
Excellent written communication skills: you will be developing direct response copy for email, social and landing pages
Strong cross-functional leader: you will be working with many functions in the marketing organization and need to be able to lead projects and clearly communicate priorities
The ability to learn new technologies, products and systems quickly
Expertise in understanding data and story telling
Experience with and understanding of traditional, digital and emerging channels to create demand
Familiarity with leveraging AI tools to drive efficiency
Benefits
Medical, dental, vision, life, and disability insurance
401(k) retirement plan
Flexible spending & health savings account
At least 12 paid holidays
Paid time off
Parental leave
Employee assistance program
Other company benefits
Company
Snowflake
Snowflake is a cloud data platform that provides a data warehouse as a service designed for the cloud.
5001-10000 employees
H1B Sponsorship
Snowflake has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (428)
2024 (281)
2023 (154)
2022 (182)
2021 (113)
2020 (98)
Funding
Current Stage
Public CompanyTotal Funding
$2.03BKey Investors
Sequoia CapitalICONIQ GrowthAltimeter Capital
2022-04-19Post Ipo Equity· $621.46M
2020-09-16IPO
2020-02-07Series G· $479M
Leadership Team
Sridhar Ramaswamy
Chief Executive Officer
Benoit Dageville
Snowflake Co-founder, President of Product
Recent News
The Motley Fool
2026-01-09
2026-01-09
Tech in Asia
2026-01-09
Company data provided by crunchbase