Electronic Arts (EA) · 3 hours ago
Brand Management Intern - MBA
Kirkland, WA
Internship
Hybrid
Intern
$39/hr - $84/hr
Start in 2026 SummerElectronic Arts (EA) creates next-level entertainment experiences that inspire players and fans around the world. They are seeking an MBA Brand Management Intern to join the Strategic Growth Brand Management team, where the intern will analyze player data, map user journeys, and collaborate with various teams to develop engagement strategies for EA Play.
ComputerMobilePublishingVideo GamesWeb Development
No H1B
Responsibilities
Build a deep understanding of member behavioral data, audience segmentation, and consumer insights to identify what drives engagement and retention for EA Play
Map player journeys to visualize touchpoints and uncover opportunities to optimize user experience and perceived value
Collaborate cross-functionally with teams across CRM, digital merchandising, consumer insights, and marketing to deliver aligned outcomes
Become a platform expert, developing and presenting a member engagement optimization roadmap for a key platform or distribution channel
Define measurable outcomes and success metrics for engagement initiatives, connecting strategies to retention and lifetime value
Qualification
Required
Current MBA student with a concentration in Marketing, Strategy, or a related field
Demonstrated analytical and problem-solving skills; experience interpreting data to inform business recommendations
Excellent communication and storytelling skills, with an ability to influence stakeholders through clear insights
Passion for interactive entertainment, player experiences, and the evolving subscription landscape
Must be available for a full-time paid internship in the summer of 2026
Must be enrolled in an accredited degree program in the summer of 2026, slated to graduate no earlier than December 2026
Applicants must be legally authorized to work in the US on a full time basis during the 12-week internship
Visa sponsorship is not available for this position
Preferred
Background in brand management, product management, or CRM strategy preferred
Strong understanding of gaming platform experiences (PC, Playstation, XBOX)
Familiarity with customer journey mapping and user lifecycle optimization
Benefits
80 hours per year of sick time (prorated based on scheduled hours per week if less than full-time)
16 paid company holidays per year
Medical insurance
401(k)
Voluntary Disability Insurance
Company
Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story.
Founded in 1982
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.2MKey Investors
TCVTrip Hawkins
2025-09-29Private Equity
2025-09-29Acquired
2019-01-01Post Ipo Equity
Leadership Team
Marija Radulovic-Nastic
Chief Technology Officer (CTO)
Laura Miele
COO & EVP of marketing, commercial
Recent News
2025-12-29
Company data provided by crunchbase