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HealthEquity · 2 hours ago

Sr. Strategy Marketing Analyst

United States

Full-time

Remote

Mid, Senior Level

$76K/yr - $116K/yr

7+ years exp

HealthEquity is dedicated to empowering healthcare consumers to save and improve lives. The Sr. Strategy Marketing Analyst will leverage advanced analytics to enhance Marketing ROI, customer engagement, and campaign performance, collaborating with various teams to deliver actionable insights.

Financial ServicesHealth CarePayments

Growth Opportunities

Responsibilities

Translate Marketing hypotheses and business objectives into clear data initiatives, analyses, and measurement plans

Extract, transform, and analyze data from Databricks, Datacloud, Salesforce, and other sources to support Marketing strategies

Build and maintain dashboards (Power BI/Excel) that track performance marketing metrics, customer journeys, and pipeline health

Develop and validate audience segmentation strategies to support personalized, predictive, and prescriptive marketing efforts

Implement attribution models to measure marketing impact across channels, campaigns, and journeys

Design and execute experiments (e.g., A/B tests) to evaluate campaign effectiveness and optimization opportunities

Collaborate with Data Science teams to leverage predictive models for forecasting marketing performance and customer behavior

Present findings and insights to marketers and stakeholders in a clear, compelling, and actionable manner

Ensure the quality, accuracy, and integrity of marketing data analyses and models

Stay current with marketing analytics best practices, tools, and technologies to improve program measurement and efficiency

Qualification

SQLData modelingMarketing analyticsPower BIA/B testingData analysisCommunication skillsProblem-solvingAttention to detail

Required

Bachelor's degree in Marketing, Business, Economics, Statistics, Computer Science, or a related field required

7+ years' experience supporting Marketing decision making with reporting & analysis, experience leading a Marketing function directly preferred

Proficiency in SQL and strong hands-on experience with data warehouses (e.g., Databricks, CDP)

Advanced skills in Excel, Power BI, and PowerPoint; experience with Python/R a plus

Strong knowledge of marketing principles, channels, and tactics, including ROI measurement and attribution

Experience designing and interpreting A/B tests and other experimental frameworks

Ability to aggregate, standardize, interpret, and model large, complex datasets

Excellent communication and visualization skills, with the ability to simplify complex insights for non-technical audiences

Strong problem-solving skills, attention to detail, and ability to manage multiple projects in a fast-paced environment

Comfort collaborating with enterprise data teams while advocating for marketing-specific use cases

Benefits

Medical, dental, and vision

HSA contribution and match

Dependent care FSA match

Paid parental leave

401(k) match

Personal and healthcare financial literacy programs

Ongoing education & tuition assistance

Gym and fitness reimbursement

Wellness program incentives

Company

HealthEquity

Glassdoor4.1

HealthEquity connects health and wealth by administering Health Savings Accounts (HSAs) and other consumer-directed benefits.

Founded in 2002

Draper, Utah, USA

1001-5000 employees

http://www.healthequity.com

Funding

Current Stage

Public Company

Total Funding

$12.5M

2014-07-31IPO

2011-09-09Private Equity· $12.5M

Leadership Team

James Lucania

Chief Financial Officer

Garett Kitch

Senior Vice President, Client Sales & Relationship Management

Recent News

PR Newswire

Six months an AI unicorn, Parloa surpasses $50M revenue mark

2025-12-18

HealthEquity, Inc.

HealthEquity Reports Third Quarter Ended October 31, 2025 Financial Results

2025-12-04

thefly.com

HealthEquity reports Q3 EPS $1.01, consensus 91c

2025-12-04

Company data provided by crunchbase