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People Inc. · 2 hours ago

Creative Director, Revenue

New York, NY

Full-time

Hybrid

Director/Executive

$135K/yr - $160K/yr

8+ years exp

People Inc. is a company focused on driving client revenue through creative solutions. The Creative Director, Revenue will oversee design, art direction, and copywriting, leading a team to deliver visually striking work across multiple mediums and touchpoints.

AdvertisingCommunitiesContentDigital MediaE-CommerceEducationInternetInternet of ThingsPublishing

Responsibilities

Direct, edit and approve art and copy across all revenue-aligned touchpoints, ensuring standards of quality are met and exceeded

Establish and maintain creative project timelines and ensure deliverables and deadlines are met

Innovate low cost, high impact visual offerings, including but not limited to collage, animation, illustration, photography and more

Implement and manage organizational templates and matrixes for effective creative handoff from writers to designers, developers and ad operations

Build and evolve processes relating to the creation and handoff of deliverables

Problem solve between and within various internal teams, external vendors, and editorial counterparts

Effectively communicate creative vision and direction to both internal teams and external partners

Be accountable for the creative quality and efficacy of all projects, ensuring the creative output measurably drives client ROI and supports business goals

The creative vision and departmental standard for design, art direction and copywriting for digital, print and experiential campaigns

Lead execution of pre-sale mocks and post-sale creative for digital (desktop, mobile) social and print programs

Take an active role in the brainstorm process alongside marketing and production, leading custom shoot, graphic design and editorial strategy across high-impact content experiences

Oversee native content and editorial photoshoots, creating all briefing materials, sourcing best in class production vendors and partners, and managing every creative touchpoint from ideation through retouching and launch

Manage creative budgets with conservatism, efficiency and accuracy

Pertaining to programs with custom photography, manage photographers, stylists, makeup artists, hairstylists, prop stylists, retouchers, caterers and more

Consistently elevate our visual storytelling offerings, while remaining accountable to advertiser needs and advocating for the client’s best interest

Effectively consume, distill, and address client feedback in a professional, timely and solution-oriented manner, serving as an example to direct reports and team members

Support, mentor and evolve a team of 5+ creatives across design, development and copy into a high performing team capable of overseeing 35+ simultaneous programs

Foster a culture of creativity, cross-functional collaboration, inclusion and accountability, inspiring a team towards best-in-class execution

Set the standard of creative quality while balancing the demands of increasing profit margins and contributions to revenue goals

Mentor, train and support junior team members, developing their creative sensibility, aesthetic and creative writing skills

All other duties as assigned

Qualification

Creative directionGraphic designAdobe Creative CloudFigmaContent creationPeople managementEditing skillsProject managementOrganizational skillsProblem solving