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Janney Montgomery Scott LLC · 5 hours ago

Integrated Marketing Campaign Manager

Philadelphia, PA

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Janney Montgomery Scott LLC is an award-winning full-service financial services firm committed to understanding clients' needs and fostering a diverse workforce. They are seeking a creative Integrated Marketing Campaign Manager to develop and manage marketing content and campaigns that enhance client engagement and lead generation through strategic digital experiences.

BankingConsultingCrowdfundingFinancial ServicesLegal

Work & Life Balance

Responsibilities

Designing and executing full-funnel, integrated marketing campaigns that align web, social, email, and paid channels into a cohesive client journey, turning awareness into engagement and engagement into qualified leads

Developing compelling content and creative assets across formats, from automated nurture journeys and landing pages to social campaigns and digital ads, that resonate with prospects and reinforce Janney’s brand promise

Leveraging data and analytics to optimize performance, using CRM and marketing automation tools to track engagement, refine strategy, and continuously improve conversion and retention outcomes

Collaborating cross-functionally with internal teams and partners to ensure campaigns are insight-driven, compliant, and strategically aligned with business priorities

Design strategic content and journey frameworks that drive engagement across the client lifecycle, from awareness to conversion

Map client and prospect journeys, identifying key messaging moments and aligning them with digital marketing and advisor initiatives

Partner with key stakeholders to ensure journeys and nurture programs are implemented effectively

Develop content briefs, messaging strategy, and journey structure to enable segmentation, personalization, and measurement

Develop and maintain a cohesive content strategy and editorial calendar that aligns thought leadership, advisor marketing, and digital campaigns

Lead content development for digital campaigns — including emails, landing pages, social copy, and website assets — aligned with the firm’s client value proposition and business objectives

Write clear, compliant, and engaging copy that drives awareness, engagement, and lead capture

Partner with creative, digital, and compliance teams to translate strategic priorities into polished, client-ready content

Develop content frameworks that support lifecycle marketing and advisor prospecting initiatives

Incorporate SEO and SEM best practices into content strategy to maximize digital visibility and lead generation

Partner with internal stakeholders and agency partners to bring multi-channel campaign concepts to life across email, web, social, and paid media

Ensure campaign assets, messaging, and creative are consistent and connected throughout the client journey

Manage timelines and deliverables for campaign launches, collaborating across marketing, compliance, and field teams

Track campaign engagement, conversion, and content performance metrics

Use insights to refine messaging, creative, and journey design for stronger results

Support reporting on marketing’s contribution to lead generation and client acquisition initiatives

Qualification

Digital marketingEmail marketing automationContent developmentCampaign managementData analyticsSEO best practicesCreative storytellingCollaborationProject management