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EXPRESS · 4 hours ago

Senior Manager Merch Optimization & Analytics

Columbus, Ohio Metropolitan Area

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

PHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide. The eCommerce Sr. Manager of Merchandising Optimization & Analytics is responsible for driving site performance and enhancing the customer experience through strategic merchandising and data-driven decision making.

ApparelE-CommerceFashionRetail

No H1B

Hiring Manager

Tierra Bradley

Responsibilities

Develop and execute digital merchandising strategies and tactics that align with overall eCommerce initiatives to maximize conversion and sales across categories and digital channels

Drive revenue growth by analyzing and optimizing the customer path to product, improving page performance, refining category presentation, and leveraging advanced web analytics and A/B testing

Lead optimization of key digital experiences, including site navigation, category sort, on-site search, personalization, and product/content recommendations

Provide data-driven insights to guide strategy and enhance all digital touchpoints, ensuring a seamless and engaging shopping experience

Act as a key stakeholder in achieving eCommerce financial goals, influencing cross-functional teams to adjust tactics and capture business opportunities

Contribute to the eCommerce strategic roadmap, with a focus on search, sort, recommendations, navigation, and site enhancements

Develop seasonal and quarterly merchandising strategies that meet financial targets and reflect the brand vision

Participate in go-to-market planning to bring key merchandising concepts to life digitally

Define and monitor key performance indicators, tracking performance over time and providing actionable, data-based recommendations to drive conversion, revenue, and customer satisfaction

Develop and maintain accurate sales forecasts on a yearly, quarterly, monthly and daily basis, projecting revenue, margin and key performance metrics to maximize profitability and drive overall growth for the eCommerce channel

Analyze site performance across traffic sources, visitor segments, and behaviors to identify opportunities for optimization and growth

Lead the A/B testing program, including intake and prioritization of test requests, communication of results to stakeholders, and execution of next steps based on findings

Develop dashboards and reporting tools that deliver clear visibility into business performance, tailoring insights to leadership and cross-functional partners

Partner with Decision Science and Technology teams to enable personalization and data-driven experiences

Identify and implement innovative analytical tools, products, and methodologies to improve measurement and decision-making

Inform product and project decisions pre- and post-launch through robust analytics, industry best practices, and testing initiatives

Build organizational knowledge of web analytics and educate senior leadership on emerging digital and multi-channel customer trends

Manage site merchandising execution to ensure on-time delivery of accurate product sorts, search functionality, categorization, and recommendations in collaboration with eCommerce development and operations teams

Oversee product activation and attribution across site and app, ensuring accuracy of photography, copy, attributes, filters, and navigation

Develop quarterly and seasonal business insights to guide decision-making and optimize site performance

Monitor category, navigation, and product performance, providing weekly reporting and actionable analysis to drive continuous improvement

Manage vendor relationships for analytics platforms, search, sort, ratings, and reviews to ensure best-in-class functionality and service

Conduct competitive analysis to identify industry best practices, emerging digital experiences, and opportunities for innovation

Collaborate with Production, Merchandising, and Tech Design to manage the sample process and maintain accurate product data for both the site and app

Drive process improvements to increase efficiency and enhance the customer experience

Oversee and develop a team responsible for analytics, site merchandising, and testing strategy, ensuring continuous innovation and operational excellence

Mentor, coach, and provide career pathing and growth opportunities to team members, fostering skill development and long-term success

Champion a culture of data-driven decision-making across teams, leveraging insights to influence business strategies and achieve financial objectives

Qualification

ECommerce experienceOmniture expertiseData analyticsSite management systemsProject managementTeam developmentProblem solvingCommunication skillsSelf-starter