EXPRESS · 5 hours ago
Manager, Digital Marketplace & Social Commerce
Columbus, Ohio Metropolitan Area
Full-time
Onsite
Mid, Senior Level
7+ years expPHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide. The Manager of Digital Marketplace & Social Commerce will lead and grow the company's presence on TikTok Shop and other online marketplaces, overseeing strategy, execution, and optimization of sales initiatives to drive revenue and strengthen brand awareness.
ApparelE-CommerceFashionRetail
No H1B
Hiring Manager
Tierra Bradley
Responsibilities
Oversee daily operations, product assortment, content updates, pricing strategies and promotional activities across TikTok Shop and other third-party marketplaces
Develop and execute live selling campaigns, including scheduling, product selection, storytelling, and performance tracking to maximize engagement and sales
Project and forecast sales, margin and inventory needs on a yearly, quarterly, monthly, and daily basis to ensure profitability and growth
Partner with marketing and creative teams to produce high-performing product videos, livestream content, and promotional assets tailored for each platform's audience
Stay ahead of fashion and retail trends, leveraging insights on customer behavior, seasonal shifts and emerging styles to inform product assortment, promotional strategies, and live selling content that resonates with target audience
Monitor performance metrics, analyze customer behavior, and implement data-driven strategies to improve conversion rates, average order value and overall profitability
Build strong relationships with platform partners to leverage best practices, secure promotional opportunities, and stay ahead of emerging trends
Collaborate with eCommerce, merchandising, marketing and planning teams to ensure seamless execution of campaigns, accuracy of inventory management and timely fulfillment
Ensure all marketplace listings and live selling content adhere to brand guidelines and platform policies
Qualification
Required
Bachelor's degree in Marketing, Business, eCommerce or related field preferred
7+ years of experience in eCommerce, marketplace management, or social commerce (TikTok Shop experience highly preferred)
Strong understanding of live selling strategies and short-form video commerce
Proficient in marketplace analytics, sales forecasting, and performance optimization
Excellent communication, project management, and cross-functional collaboration skills
Data-driven mindset with the ability to translate insights into actionable strategies
Strong understanding of fashion and retail trends with the ability to quickly adapt strategies to evolving customer preferences
Exceptional analytical skills to forecast sales, monitor KPIs, and translate data into actionable growth strategies
Creative mindset with a keen eye for visual merchandising, content creation, and storytelling that drives engagement and conversion
Excellent project management and organizational abilities to manage multiple campaigns and deadlines in a fast-paced environment
Strong communication and negotiation skills for cross-functional collaboration and platform partnership development
Entrepreneurial, results-driven, and highly adaptable to emerging technologies and shifting market dynamics
Ability to balance creativity with a profit-focused approach, ensuring both brand integrity and revenue growth
Company
EXPRESS
Express is a specialty apparel and accessory retailer offering both women and men's merchandise.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$164.84MKey Investors
WHP GlobalSycamore Ventures
2022-12-08Post Ipo Equity· $24.84M
2021-01-14Post Ipo Debt· $140M
2010-05-13IPO
Leadership Team
Stewart Glendinning
Chief Executive Officer
Joanie Rogan
EA to EVP/CMO ~ SVP Omni-channel Experience & Operations ~ SVP Creative ~ VP Brand Marketing
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