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Texas Capital · 2 months ago

Sr Marketing Technologies Product Manager

Richardson, TX

Full-time

Onsite

Senior Level

5+ years exp

Texas Capital Bank is dedicated to helping businesses and their leaders succeed through expert financial services. The Senior Martech Product Manager will lead and manage the marketing technology stack to support B2B and B2C initiatives, ensuring effective implementation and utilization of marketing technologies to achieve business goals.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

In partnership with marketing and technology, develop and execute a comprehensive martech strategy that aligns with our overall marketing objectives, in support of B2B and B2C marketing

Stay up to date with the latest trends and advancements in marketing technology and provide recommendations for continuous improvement with a focus on driving sales productivity, increasing operational efficiency, and increasing performance visibility

Lead the selection, implementation, and management of marketing technology platforms and tools while collaborating with marketing and tech teams to integrate martech solutions and ensure seamless data flow across systems

Analyze and optimize the performance of marketing technologies to enhance campaign effectiveness and ROI

Serve as the SME to internal teams on opportunities to capitalize data and technology to fulfill organizational goals, train and support team members on the use of marketing technologies and best practices

Monitor and report on the performance of martech initiatives, providing insights and recommendations for improvement

Ensure compliance with data privacy regulations and best practices in data management, governing the quality of data throughout the martech ecosystem in partnership with line of business and tech partners to maintain data health and resolve identified issues

Gather, synthesize, and articulate business requirements, acting as product owner for multiple platforms and working with technology partners and development teams to deliver enhancements and expand business capabilities

Lead user acceptance testing with internal stakeholders, prioritizing defects and owning delivery of quality enhancements

Partner with vendors and systems integration partners to implement new platforms, manage releases, and build connectors

Qualification

Marketing technology managementB2BB2C marketingVendor managementData privacy complianceAnalytical skillsSQLAPI managementProblem-solving skillsRelationship building

Required

Bachelor's degree in Marketing, Business, Information Technology, or a related field

5-7 years of proven experience in leading and managing marketing technology initiatives

Passionate about leveraging technology and data to drive performance

Strong understanding of B2B and B2C marketing strategies and tactics

Proven track record in managing marketing technology platforms such as marketing automation, CDP, DMP

Experience in vendor management and supporting external releases or new technology rollouts

Excellent analytical and problem-solving skills

Demonstrated ability to manage and build partnerships with technology vendors and SI partners

Ability to work in a fast-paced and dynamic environment

Ability to build and maintain positive working relationships across the organization at all levels

Preferred

Financial industry experience

Basic SQL abilities

API management experience

Benefits

Health insurance coverage

Wellness program

Fertility and family building aids

Life and disability insurance

Retirement savings plans with a generous 401K match

Paid leave programs

Paid holidays

Paid time off (PTO)

Company

Texas Capital

Glassdoor2.9

Since our founding in 1998, Texas Capital remains impassioned by the spirit of entrepreneurship and innovation.

Founded in 1998

Dallas, Texas, USA

1001-5000 employees

http://www.texascapitalbank.com

H1B Sponsorship

Texas Capital has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (8)

2024 (9)

2023 (11)

2022 (20)