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The Farmer's Dog · 8 hours ago

Brand Marketing Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

$105K/yr - $130K/yr

5+ years exp

The Farmer's Dog is a company focused on improving pet health through personalized dog food subscriptions. They are seeking a Brand Marketing Manager to develop strategies that enhance customer loyalty and emotional connections with the brand, utilizing expertise in brand strategy and consumer insights.

Consumer GoodsE-CommerceFood and BeveragePersonalizationPetSubscription Service

Hiring Manager

Michelle F.

Responsibilities

Shape strategies and campaigns in partnership with the Lifecycle team to deepen customer loyalty, retention, and emotional connection with the brand

Lead brand positioning and communications planning for lifecycle initiatives and new service or feature launches, ensuring each integrates seamlessly into the broader customer experience

Translate consumer insights, performance data, and cultural signals into compelling creative briefs and storytelling opportunities that enrich the customer experience

Uncover insights in collaboration with the Consumer Research function to inform messaging, inspire creative development, and identify new ways to connect with our audience

Stay ahead of category and cultural trends to ensure the brand leads through innovative thinking and distinctive expression. Lead the charge on finding best-in-class ways to connect with consumers

Bring strategic and creative solutions to known customer challenges—removing friction and strengthening brand love across touchpoints

Oversee the development of brand-defining collateral—from digital content and member materials to packaging, app experience, and merchandise—ensuring every interaction reflects our voice and values

Foster a test-and-learn mindset, using curiosity and creativity to explore new ways of engaging and delighting customers

Drive long-term brand and communications strategies that deepen relationships and make every interaction feel personal and purposeful

Qualification

Brand StrategyCommunications PlanningCustomer Experience MarketingConsumer InsightsCreative BriefsLifecycle MarketingAnalytical SkillsCreative ExcellenceInterpersonal SkillsProblem-Solving

Required

You have a minimum of 5 years of experience in a Brand Strategy or Communications Planning role

You have a background in customer experience marketing and/or innovation and are comfortable with the unique marketing challenges associated with bringing new features and services to market

You have strong creative and strategic instincts and a proven track record of translating consumer, category, and insights into compelling creative briefs across a variety of campaign types

You are proficient in Communications / Go-To-Market Planning and know how to ensure channels work together effectively toward a common marketing goal

You're energized about finding innovative marketing solutions to business problems, applying traditional strategic thinking in original ways, and are always seeking better rather than filling a plan

You are familiar with consumer research / creative testing and have strong analytical skills, with the ability to interpret data and insights to inform decision-making

You're an owner, self-starter, and problem-solver who is able to drive projects forward in a fast-paced and ambiguous environment

You have a passion for creative excellence and fluency in communicating with creative and production teams

You have excellent communication and interpersonal skills, with the ability to effectively collaborate with both internal teams and external partners

You love dogs