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Kennesaw State University · 2 hours ago

Marketing Specialist, Housing & Residence Life

Kennesaw, GA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Kennesaw State University is one of the 50 largest public institutions in the country, aiming to empower students through academic excellence and innovative research. The Marketing Specialist will develop and manage comprehensive marketing strategies for assigned departments, focusing on enrollment growth and brand consistency across various channels.

Education

Responsibilities

Develops, implements, and executes assigned department marketing plans and strategies

Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals

Directs implementation of best practices through appropriate media channels

Analyzes overall marketing plan and performance adhering to deadlines and requirements

Drafts lead engagement and relationship management strategies leveraging technology

Collaborates with SEO and digital teams to develop website effective content strategy

Responsible for the maintenance of the assigned marketing campaign budgets

Writes compelling items for a variety of marketing channels

Collaborates with key supplier partners to build and optimize customer experience and satisfaction

Shares knowledge and experiences with marketing peers and assists with cross promotion programs

Qualification

Marketing strategy developmentDigital marketingData analysisProject managementSEO platformsGraphic designContent creationSocial media managementInterpersonal skillsCommunication skillsTeamworkProblem solvingTime management