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Fiduciary Trust International · 4 hours ago

Sr. Content Creator - Wealth Management

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$150K/yr - $165K/yr

10+ years exp

Fiduciary Trust International is a premier investment and wealth management firm committed to growing and protecting wealth across generations. They are seeking a Senior Content Creator to lead the creation of compelling content focused on wealth management sales and marketing, including presentations, pitch decks, and educational scripts for videos and webinars.

AssociationFinancial Services

Responsibilities

Develop and write content ideas based on SEO results, website analytics and themes

Lead the editorial board for wealth planning content, overseeing topic selection, content pipeline, contributor coordination and alignment with business strategy

Create compelling thought leadership content in collaboration with internal experts—covering topics such as tax planning, estate strategies, financial planning, and wealth transfer

Write scripts for educational videos and webinars, ensuring the content is clear, compliant, engaging, and aligned with audience needs

Develop short and long-form content, blogs, articles, infographics, and other assets that establish our authority in wealth management and financial planning

Develop client testimonials for the website and pitch materials

Write and edit brand-consistent messaging for webpages, digital experiences and marketing campaigns

Utilize language across content to maximize SEO results

Craft content for homepage messaging, product/service pages, and campaign landing pages

Support executive communications with high-impact storytelling aligned to our brand

Develop content and storylines for prospect and client presentations and slides

Build out slide libraries for pitchbooks and educational presentations

Lead the wealth planning editorial calendar and manage the production workflow from concept to publication

Coordinate reviews and approvals for all content assets, including video and webinar materials

Work closely with cross-functional teams to align content with marketing campaigns and client journey strategies

Track and report on content performance and engagement metrics; adjust strategies accordingly

Deliver writing support for various initiatives including emails, brochures, client letters, internal communications, award submissions and scripts for speakers leading FTI-hosted events and sponsorships

Adapt messaging across channels, audiences, and formats as new business needs arise

Use AI tools for content drafting, repurposing and optimization where appropriate

Qualification

Content strategySEO best practicesWealth management writingScript writingDigital publishingProject managementStorytellingCollaboration skillsCommunication skillsAdaptability

Required

BA in Communications, Journalism, Marketing or related field; MBA a plus

10+ years of writing and content strategy experience within asset or wealth management required

Expertise in developing thought leadership in financial planning and wealth advisory contexts

Demonstrated experience writing scripts for videos, webinars, and other presentation-based formats

Strong project management skills and ability to manage multiple priorities in a matrixed organization

Familiarity with AI content tools, SEO, and digital publishing best practices

Proven success managing editorial boards or content calendars with cross-functional stakeholders

Strong storytelling skills with a mastery of structure, tone and technical accuracy

Benefits

Annual discretionary bonus

401(k) plan with a generous match

Recognition rewards

Comprehensive benefits package

Range of competitive healthcare options

Insurance and disability benefits

Employee stock investment program

Learning resources

Career development programs

Reimbursement for certain education expenses

Paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays)

Motivational wellbeing program

Company

Fiduciary Trust International

Fiduciary Trust Company International has served as a trusted wealth advisor for individuals, families, endowments and foundations. It is a sub-organization of Franklin Templeton.

Founded in 1931

New York, New York, USA

201-500 employees