Apply on Employer Site

NETGEAR · 1 day ago

Product Marketing Manager - Mobile

San Jose, CA

Full-time

Hybrid

Mid, Senior Level

5+ years exp

NETGEAR is seeking a Product Marketing Manager to join our Mobile team to lead the market strategy for our consumer devices Nighthawk 5G portfolio. This role will play a crucial role in shaping Mobile products’ market perception, accelerating adoption, and driving business goals to contribute to the overall growth of NETGEAR.

Assistive TechnologyElectronic Design Automation (EDA)Information Technology

Responsibilities

Work collaboratively with the Brand team and other key stakeholders to redefine brand positioning for the Nighthawk 5G brand

Define and refine unique value propositions, messaging, and positioning to differentiate Mobile Hotspot and Fixed Wireless consumer products in the market

Translate complex technical capabilities into compelling, customer-focused narratives that align with company strategy and long-term growth goals

Develop comprehensive GTM strategies for new product launches and major updates, setting clear objectives, target segments, and success metrics

Align sales, demand generation, and product teams to ensure go-to-market plans drive revenue targets and market penetration

Work cross-functionally to help execute ongoing customer and market research, synthesizing insights to influence and guide product development, positioning, roadmap, and marketing decisions

Utilize data and insights analysis to craft informed decisions that influence our product roadmap and measure performance

Serve as the 'voice of the customer' within NETGEAR, ensuring product and marketing directions address real user needs

Support retail and partner enablement through the development of best-in-class sales tools and training guides, and educational materials

Train and enable internal and channel teams to articulate NETGEAR’s unique value and win in competitive situations

Champion progress against established business metrics, driving workstreams and teams to meet deadlines and surfacing barriers to find and address solutions

Lead and influence cross-disciplinary teams through complex product and launch cycles, driving alignment, clarity and momentum toward maximum market impact

Develop and manage high-impact marketing assets for campaigns, product launches, events, and analyst engagements

Position NETGEAR and its products as trusted industry leaders through thought leadership content, public representation, and category innovation

Define, track, and report on success metrics for product marketing initiatives, including pipeline impact, product adoption, and customer satisfaction & retention

Establish feedback loops and apply insights to iteratively refine GTM strategies, campaigns, and messaging

Qualification

Product MarketingGo-to-Market StrategyConsumer ResearchRetail MarketingCross-Functional LeadershipCommunication SkillsMBAConsumer Electronics ExperienceE-commerce Merchandising

Required

Bachelor's degree in Marketing, Business, or a related field; MBA preferred

5-8 years of experience in Product Marketing or closely related roles, ideally within mobile products, consumer electronics, or adjacent consumer technology categories

Proven success launching consumer products and driving growth through end-to-end GTM strategy and execution

Depth in consumer research and the ability to translate insights into product requirements and compelling stories

Skilled at turning complex features into simple, benefit-led narratives for consumers

Highly collaborative, organized, and proactive; strong record leading cross-functional teams at pace

Excellent written and verbal communication skills; adept at tailoring messaging and narratives to diverse consumer audiences across channels

Collaborative and adaptable, with a track record of working cross-functionally in fast-paced, competitive environments

Preferred

Experience in the consumer mobile and/or carrier industry, demonstrating an understanding of mobile connectivity and GTM models that drive consumer product success

Familiarity with packaging processes and operations, including shaping product claims, packaging narratives, and on-box messaging

Experience with retail/POS marketing, e-commerce merchandising, and channel enablement