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Rocket Lawyer · 9 hours ago

Director of Performance Marketing, (Remote in North Carolina)

United States

Full-time

Remote

Director/Executive

$138K/yr - $220K/yr

8+ years exp

Rocket Lawyer is the largest and most widely used online legal service platform, dedicated to providing affordable and simple legal services. The Director of Performance Marketing will lead a team to acquire customers through various marketing channels and manage a significant paid marketing budget, focusing on key business outcomes and team development.

LegalLegal Tech

Growth Opportunities

Responsibilities

Manage Paid Search and Emerging Channels to an efficient CPA. Identify and scale new opportunities for growth across channels

Own a significant 8-digit paid marketing budget. Own KPIs by measuring effectiveness and impact on key business outcomes

Develop strategic roadmaps and partnering with cross-functional teams for building automation, scalable tools and optimizations around marketplace dynamics and customer LTV

Communicate vision and results to the executive team and influence key decisions

Manage relationships with cross-functional teams (BI, Finance, Ad Ops, Product, Tech) and external partners (Google, Bing, Facebook, measurement partners, agencies, etc.)

Lead, coach, and grow a high-performing team that is engaged and motivated to achieve Rocket Lawyer’s mission

Establish standards for testing, tracking, reporting and measurement

Qualification

Paid digital advertisingSEM managementAnalytical capabilitiesGoogle AdsPeople managementExcel proficiencyFacebook Business ManagerMobile MMP attributionEmerging technology trendsMarketing Tech stackBachelor’s degreeLeadership skillsCommunication skillsCollaboration skills

Required

8-10 years experience leading paid digital advertising

At least 4 years managing SEM with a deep understanding of search bidding strategies including tCPA and tROAS

At least 3 years experience managing app marketing

4-6 years of people management experience

Excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports)

Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization

Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypothesis

Executive presence and excellent oral and verbal communication

Advanced proficiency with Excel

Excellent in-depth knowledge in Google Ads, Microsoft Ads, Facebook Business Manager, Google Analytics, Mobile MMP attribution measurement partner, etc

Passion for hands-on contribution and in-the-weeds work as well as team management and delegation

Keeping up with emerging technology trends and platforms within digital marketing, both web and app

Partnering with cross functional teams to build out our Marketing Tech stack