Brunswick Corporation · 4 hours ago
Director, External Enterprise Communication
Mettawa, IL
Full-time
Hybrid
Director/Executive
$148K/yr - $250K/yr
8+ years expBrunswick Corporation is a global marine leader committed to innovation and next-generation technologies. The Director of External Enterprise Communication will set and execute the external communications vision, driving strategy for media relations, reputation management, and serving as a trusted advisor to executive leadership.
BoatingFitnessIndustrialLifestyleManufacturing
Hiring Manager
Laura Kieler
Responsibilities
Develop and lead a comprehensive external communications strategy that aligns with Brunswick’s business goals, brand positioning, and executive priorities
Create and maintain long-range communications plans with defined goals, audiences, KPIs, and resourcing needs
Anticipate trends, opportunities, and risks across the media and reputational landscape to inform strategic direction
Shape and drive narratives that reinforce Brunswick’s leadership in innovation, sustainability, and performance
Build and execute a proactive earned media strategy across consumer, trade, business, and innovation outlets
Identify and develop thought leadership platforms for Brunswick executives across relevant external stages—media, events, and speaking forums
Cultivate strong relationships with key media contacts, ensuring Brunswick is seen as a go-to source for industry insight and leadership
Serve as the strategic lead for managing reputational risk and high-impact issues, ensuring readiness and rapid response
Provide counsel to senior leaders during sensitive or crisis situations, including message development, scenario planning, and stakeholder communications
Partner with legal, HR, operations, and marketing to align on response strategies and protect Brunswick’s reputation
Lead the development of external messaging frameworks that unify corporate priorities with compelling storytelling
Draft or oversee creation of high-impact communications including press releases, executive remarks, op-eds, media statements, and issue responses
Ensure all content reflects Brunswick’s voice, values, and strategic narrative
Oversee communications strategy for major corporate activations (e.g., CES, industry showcases) to ensure alignment with business and brand goals
Manage strategic corporate partnerships and external communications alliances to expand reach and visibility
Collaborate closely with internal functions (e.g., Marketing, Government Affairs, Investor Relations) to align external messaging and outreach
Define success metrics and KPIs for all external communications initiatives
Use data, media analytics, and performance insights to continuously refine strategy and drive improvement
Create regular reports and strategic readouts for senior leadership
Qualification
Required
Bachelor's degree in Communications, Public Relations, Strategic Marketing, or a related field
8+ years of leadership experience in external communications, public relations, or media strategy. Newsroom experience is a plus
Demonstrated ability to develop and execute strategic communications plans at a global or enterprise level
Proven success in earned media, message development, and issues management
Exceptional writing and editing skills, with a keen ability to translate business priorities into compelling narratives
Executive presence and strong strategic advisory skills; comfortable working directly with the C-suite
Exceptional strategic thinking with the ability to see the big picture while managing detailed execution
Deep understanding of media dynamics, crisis response protocols, and brand/reputation positioning
Collaborative leadership style; able to lead cross-functional efforts with influence and diplomacy
Composure and sound judgment under pressure
Preferred
Newsroom experience is a plus
Benefits
Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
Wellbeing program
Product purchase discounts
Company
Brunswick Corporation
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.
10001+ employees
H1B Sponsorship
Brunswick Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (35)
2023 (28)
2022 (42)
2021 (43)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
$1B2024-10-11Post Ipo Debt· $1B
1997-02-05IPO
Leadership Team
David Foulkes
Chief Executive Officer
Recent News
Company data provided by crunchbase