Checkers & Rally’s Drive-In Restaurants · 9 hours ago
Sr. Brand Manager - Checkers & Rally's
Greater Tampa Bay Area
Full-time
Onsite
Senior Level
5+ years expCheckers & Rally’s Drive-In Restaurants is a fast-food company that aims to innovate the fast-food experience. The Senior Brand Manager will play a key role in managing and optimizing the core menu, leading cross-functional teams, and executing strategic marketing plans to enhance brand relevance and drive sales growth.
Restaurants
Responsibilities
Manages ongoing menu optimization and improvements from opportunity identification and strategy formulation through product and design development, testing, measurement, and execution
Actively develops and executes strategic growth plans for core menu platforms and other assigned brand initiatives
Leads insight-driven development of new core products and value propositions
Develops and articulates strategic positioning for assigned products, platforms, and initiatives to guide creative development and other marketing execution
Independently manages cross-functional projects and timelines to project completion with teams such as R&D, Advertising, Field Marketing, Digital Marketing, Consumer Insights, Operations, Supply Chain, Finance, IT and Agency Partners
Acts as a brand steward, having a deep knowledge of the brand positioning and consumer mindsets and applies this consistently across all marketing activities
Qualification
Required
Bachelors Degree in Marketing or a related field
5+ years of marketing experience in retail, restaurant, or consumer packaged goods
Proven ability to lead projects, challenges, and opportunities from strategy creation to final execution process
Experience working with cross-functional teams that bring new products and promotions to market
Expert project management skills
Excellent presentation, verbal, and written communication skills with ability to interact and influence at senior levels of the organization
Analytical ability to understand how to assess the impact of programs and initiatives
Ability to proactively develop creative solutions
High energy with a positive, customer-centric attitude
High level of personal responsibility and integrity
Must be personally committed to executing at a high standard and bringing a high level of passion to the work
Individual must live in the Tampa area and is required to be in the Restaurant Support Center or Innovation Center 3 days per week, at a minimum
Ability to Travel for meetings, innovation sessions, photo shoots, etc
Preferred
Masters degree
Six Sigma training
Company
Checkers & Rally’s Drive-In Restaurants
We’ve got the boldest burgers on the block. From the first day we fired up our grills, we’ve had one thing on our minds: big, bold flavor.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Frances Allen
Chief Executive Officer
Bobby Knight
Chief Operating Officer
Recent News
Morningstar.com
2025-11-14
2025-09-12
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