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RaceTrac · 5 hours ago

Senior Analyst, Marketing Analytics

Atlanta, GA

Full-time

Onsite

Mid, Senior Level

2+ years exp

RaceTrac is seeking a Senior Analyst of Marketing Analytics responsible for delivering insights to decision makers by developing reports, dashboards, and automation strategies. This role involves planning and measuring the performance of marketing initiatives while collaborating with various teams to enhance marketing effectiveness.

Food and BeverageOil and GasRetail

Responsibilities

Work cross functionally with various teams to develop measurement strategies, reports, and dashboards relating to promotions, communications, and/or marketing campaigns

Leverage understanding of RaceTrac’s current business performance to inform future marketing initiatives and develop recommendations and strategies through forecasting and analysis

Coordinate with key stakeholders, vendors, and internal analytics teams to ensure data sources are properly linked, structured, and maintained to support marketing and sales analyses

Create presentations with actionable findings, insights, and recommendations to all levels of the organization

Develop and maintain dashboards to enable stakeholders within marketing

Qualification

Marketing AnalyticsSQLData VisualizationAzure DatabricksPowerBIGoogle AnalyticsTraining StakeholdersRLeadershipCross-functional Collaboration

Required

Bachelor's degree from a 4-year College or University (preferably in engineering, math, science, statistics, business analytics, economics or marketing)

2+ years' experience in a marketing analytics role (retail or QSR industry experience preferred). Loyalty program experience a plus

High level of competence in relational data and master data management using tools such as SQL, Azure Databricks, etc

Proficiency in dashboard development and maintenance in data visualization tools such as PowerBI, Tableau, Looker Studio, etc

Self-starter with strong leadership capability and ability to work well cross-functionally. Aptitude to train internal stakeholders on how to use and understand a variety of analytics tools

Ability to oversee modeling, some experience modeling and using R is a plus

Preferred

Loyalty program experience a plus

Experience with digital analytics tools such as Google Analytics, Omniture/Adobe, Marketo, HubSpot, or similar web analytics tools is a plus

Company

RaceTrac

Glassdoor3.2

Headquartered in Atlanta, Georgia, family-owned RaceTrac is one of the largest privately held companies in the United States, serving guests since 1934.

Founded in 1934

Atlanta, Georgia, USA

5001-10000 employees