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Derby City Gaming & Hotel · 10 hours ago

Director, Sales & Business Development

Louisville, KY

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Derby City Gaming & Hotel is a premier gaming and hospitality destination in Louisville, KY. The Director of Sales & Business Development is responsible for creating and driving sales initiatives, partnerships, and business development opportunities to maximize revenue for the properties.

Gambling & Casinos

Responsibilities

Build and nurture strategic partnerships with local businesses, conventions, and tourism organizations to drive brand visibility and sales opportunities

Collaborate with regional tourism boards, travel agencies, and corporate partners to position the properties as premier destinations for events, group travel, and entertainment

Track leads, customer interactions, and opportunities, ensuring a personalized experience and follow-through on all prospects

Create and implement strategies to retain and build loyalty with key clients, groups, and corporate partners

Explore and secure sponsorship opportunities for events and activations, adding new revenue streams to support the properties’ business development goals

Develop and execute cross-property sales strategies that attract group and tourism business, leveraging the unique offerings of both properties

Identify and pursue incremental revenue opportunities through group sales, meetings, and events

Design and implement targeted outbound marketing initiatives in collaboration with group and tourism partners, with a focus on promoting the properties to out-of-town guests

Create strategies and promotions aimed at converting downtown Louisville foot traffic into Derby City Gaming Downtown patrons

Develop creative campaigns and packages that attract downtown visitors, ensuring a seamless and engaging experience

Build partnerships with local attractions, restaurants, shops, and entertainment venues to create joint promotions and incentives

Partner with the Marketing team to create impactful promotional packages tailored for group and tourism markets

Oversee the development of marketing campaigns that promote both properties to conventions, tour operators, and corporate clients

Collaborate with internal teams to design and execute events and promotions that appeal to target audiences

Establish pricing and packaging strategies to monetize partnerships and group bookings effectively

Develop accurate sales forecasts and manage the budget for group and business development initiatives, ensuring efficient allocation of resources to meet revenue targets

Perform other duties as assigned, adapting to the dynamic needs of both Derby City Gaming & Hotel and Derby City Gaming Downtown

Qualification

Business DevelopmentSales StrategyPartnership DevelopmentMarketing CampaignsProject ManagementNegotiation SkillsEntrepreneurial MindsetData-Driven Decision MakingRacing LicenseLeadership SkillsCommunication SkillsOrganizational SkillsInterpersonal Skills

Required

Entrepreneurial mindset with a passion for business development and innovation

Strong leadership skills with the ability to collaborate across multiple departments

Results-oriented, with the ability to meet and exceed ambitious sales goals

Exceptional organizational and project management skills

Valid Racing License

Bachelor's degree in Business, Marketing, Hospitality, or a related field; advanced degree preferred

5+ years of experience in sales, business development, or hospitality, preferably in the gaming or entertainment industry

Proven track record of creating partnerships and driving revenue through group and tourism sales

Strong understanding of regional and national tourism markets, with existing industry relationships preferred, particularly within the Louisville market

Exceptional negotiation, communication, and interpersonal skills

Ability to think strategically while executing tactically, ensuring alignment with broader company objectives

Proficiency in lead tracking, sales reporting, and data-driven decision-making