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Newmark · 6 hours ago

Marketing Director

Atlanta, GA

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Newmark is seeking a strategic and results-oriented Senior Marketing Manager to lead their marketing efforts targeting Occupier clients. The role involves developing and executing comprehensive marketing strategies to drive lead generation, brand awareness, and business growth.

AdviceCommercial Real EstateConsultingFinancial ServicesLeasingLogisticsProperty ManagementReal EstateReal Estate BrokerageRetail

Responsibilities

Develop, implement, and manage marketing programs that align with our Occupier Solutions business objectives

Provide strategic marketing guidance to key stakeholders, defining a vision and strategy to enhance business performance and drive growth

Establish and oversee corporate, project, and marketing design budgets

Collaborate closely with digital, social, creative, and events partners to ensure alignment with the overarching marketing strategy and deliver a cohesive client experience

Partner closely with Occupier Research to develop and leverage content that supports thought leadership, business development and client engagement initiatives

Define and develop overarching strategy of Occupier marketing campaigns across digital, content, email, events, and partnerships

Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to senior Occupier management

Align marketing strategies with sales goals, collaborating closely with the business to ensure effective lead generation and nurturing strategies

Develop and oversee participation in key industry associations, including tradeshows, speaker bureaus, sponsorships, and memberships

Oversee and manage high-profile client events and coordinate with premier industry events for effective client engagement

Develop marketing collateral tailored to each stage of the pursuit lifecycle, ensuring materials effectively support positioning, differentiation, and client engagement

Collaborate with external resources such as designers, copywriters, web designers/writers, photographers, and printers for various projects

Perform other duties as assigned

Qualification

Marketing strategy developmentDigital marketingLead generationContent marketingAnalytical skillsCommunication skillsInterpersonal skillsStrategic thinking

Required

Bachelor's degree in Marketing, Business Administration, or a related field

Proven experience (8+ years) in marketing roles, with a demonstrated track record of success in developing and executing marketing strategies that drive business growth

Deep understanding of marketing tactics and channels, including digital marketing, content marketing, lead generation, and account-based marketing

Analytical mindset with the ability to analyze complex data sets and derive actionable insights

Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and levels of the organization

Strategic thinker with the ability to translate business objectives into marketing strategies