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Colle McVoy · 10 hours ago

Associate Earned Creative Director

Minneapolis, MN

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $120K/yr

5+ years exp

Colle McVoy is a full-service agency and certified B Corp known for building enduring relationships between forward-thinking brands and people. They are seeking a talented earned creative thinker to connect the dots between brands and culture, concepting and executing campaigns that earn outsized attention.

AdvertisingInternetMarketing

Culture & Values

Responsibilities

Maintain involvement across a variety of accounts with earned creative needs

Apply “solution neutral” mindset to solving specific brand problems and generating best-in-class earned creative thinking and execution

Draft and present Earned Creative ideas to current and prospective clients during key planning periods

Contribute to new business pitches and bring high-caliber, earned-first thinking to the table

Create strong and effective internal partnerships, leading collaboration across integrated teams

Adept at understanding the potential of emerging tech and platforms

Push yourself and others out of comfort zones to think differently and be innovative in what we deliver and how we deliver it

Understand strategic intent of projects and audience/customer goals

Actively coach and mentor peers about best practices in Earned Creative

Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence

Qualification

Generative AI toolsContent creationEarned Creative thinkingArt direction/design360-campaign understandingPR/advertising/marketing knowledgePersuasive communicationSocial media proficiencyMicrosoft Office proficiencyRelationship buildingWriting skills

Required

Exceptional creative chops and experience creating content

Outstanding writing or art direction/design skills

Proficient in use of generative artificial intelligence tools (such as ChatGPT, Midjourney, Google Gemini, etc.)

Ability to articulate ideas or idea builds to internal audiences and clients

A grasp of the changing landscape of PR/advertising/marketing. Need to have a basic understanding of how brands are built using social, earned/PR, experiential, etc

360-campaign understanding and experience

Persuasive and effective communication

Strong relationship building

Bachelor's degree in a related field

Five or more years of agency or relevant experience at creatively ambitious agencies or brands

Experience participating in Earned Creative activation assignments from start to finish

Proficient in Microsoft Word, PowerPoint and Outlook

Active social media content consumer on Twitter, Instagram and TikTok (minimum), as well as generative AI platforms

Ability to travel as needed