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Hasbro · 7 hours ago

Digital Licensing Marketing Manager

Boston, MA

Full-time

Onsite

Mid Level

$86K/yr - $129K/yr

4+ years exp

Hasbro is a company dedicated to entertaining and connecting generations of fans through storytelling and play. The Digital Licensing Marketing Manager will lead marketing campaigns for licensed digital games, collaborating with licensees and internal teams to ensure authentic representation of Hasbro brands while driving player engagement.

Card and Board GamesConsumerGamingToys

H1B Sponsor Likely

Responsibilities

Act as the primary marketing contact for select licensees, driving alignment on priorities, creative direction, and execution

Offer brand mentorship and documentation to guarantee all marketing campaigns authentically reflect Hasbro and Wizards of the Coast brands

Review, approve, and optimize licensee consumer-facing materials (trailers, key art, in-game promotions, press releases, social media)

Collaborate with licensees to develop and implement global marketing strategies for licensed digital games across multiple platforms

Collaborate with internal teams (creative, PR, legal, franchise, brand) and external partners to support licensee’s coordinated co-marketing campaigns

Compile and deliver regular updates, newsletters, and presentations summarizing marketing activity across the digital licensing portfolio

Monitor and share updates on marketing strategies, important campaign highlights, performance, and summaries with internal collaborators

Identify and capitalize on emerging opportunities to improve visibility and player engagement for licensed digital games

Qualification

Digital marketing strategiesVideo game industry experienceProject management skillsBrand managementMicrosoft Office proficiencyCommunication skillsPassion for video gamesCollaboration skillsAttention to detailAdaptability

Required

Bachelor's degree in Marketing, Communications, Business, related field or equivalent experience

4+ years of experience in marketing, brand management, or communications, with at least 2 years in the video game industry

Extensive expertise in digital games spanning various platforms, business models, and marketing channels

Proficient understanding of diverse marketing strategies across various channels such as digital, social media, public relations, influencer collaborations, and experiential events

Strong project management skills with the ability to prioritize and balance multiple initiatives simultaneously, including independently

Excellent written and verbal communication, presentation, and relationship management skills

Proficiency with Microsoft Office (especially PowerPoint) and familiarity with project management/marketing tools

Ability to work effectively across functions, geographies, and cultures

Passion for video games and entertainment trends

Strategic problem solver with creative troubleshooting skills

Highly collaborative and skilled in managing external partnerships

Strong attention to detail while managing large, complex projects

Proactive, adaptable, and comfortable working in a fast-paced, global environment

Benefits

Medical, Dental, and Vision Insurance

Paid Vacation & Holidays

Generous 401(k) Match

Paid Parental Leave

Volunteer & Employee Giving Programs

Tuition Reimbursement

Product Discounts & More!

Company

Hasbro

Glassdoor3.5

Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.

Founded in 1977

Pawtucket, Rhode Island, USA

5001-10000 employees

https://shop.hasbro.com

H1B Sponsorship

Hasbro has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (5)

2020 (2)