Gusto · 7 hours ago
Product Marketing Lead, PEO
Denver, CO
Full-time
Hybrid
Senior Level, Lead/Staff
$153K/yr - $180K/yr
8+ years expGusto is on a mission to grow the small business economy by providing essential services like payroll and HR. They are seeking a Product Marketing Lead to develop and scale the go-to-market strategy for their Professional Employer Organization (PEO) offering, focusing on customer research, positioning, and collaboration with various teams to drive product adoption.
Bookkeeping and PayrollEmployee BenefitsEnterprise SoftwareFinancial ServicesFinTechHuman ResourcesSaaSSoftware
Responsibilities
Lead customer and market research to define the ideal customer profile and segmentation for Gusto's PEO
Identify unmet needs, assess competitive dynamics, and translate insights into product and GTM recommendations
Develop clear, differentiated positioning and messaging that communicates the unique value of Gusto's PEO for SMBs
Tailor materials for various audiences - from business owners to HR leaders and brokers
Own GTM planning and execution, from pilot through full launch and use AI tools to deliver high quality output faster
Build scalable frameworks for customer acquisition, cross-sell, and retention
Define and measure success metrics across awareness, attach, and revenue
Build sales enablement from the ground up partnering closely with sales leadership to define talk tracks, objection handling, and training materials
Act as the voice of the customer with Product, influencing roadmap and pricing strategy
Collaborate with Finance and Data Science to model adoption and business impact
Establish KPIs and feedback loops to evaluate GTM effectiveness
Use data and experimentation to iterate quickly and scale what works
Qualification
Required
8+ years of experience in marketing or product management and 3+ in product marketing
2+ working in the PEO industry (must have)
Proven track record of launching new products or business lines that drive measurable business impact
Strong understanding of HR, benefits, or payroll systems and the SMB buyer journey
Excellent storyteller and communicator who can simplify complex concepts and inspire action
Quantitative thinker who ties GTM execution to business outcomes and is comfortable using AI to surface insights and speed up analysis
Highly collaborative and proactive—comfortable partnering across Product, Sales, and Marketing
Hands-on builder who thrives in ambiguity, embraces experimentation, and uses AI-powered workflows to move quickly from strategy to execution, while strictly adhering to Gusto's AI and data protection policies
Benefits
Health insurance
401(k)s
Company
Gusto
Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (54)
2023 (19)
2022 (37)
2021 (24)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Josh Reeves
Head of Gusto (CEO) and Co-Founder. Building Gusto for the Long Term.
Edward Kim
Co-founder and Head of Technology
Recent News
General Catalyst
2025-12-30
Digital Commerce 360
2025-12-20
2025-12-19
Company data provided by crunchbase