Inmar Intelligence · 9 hours ago
Product Marketing Manager, Healthcare
Winston-Salem, NC
Full-time
Onsite
Mid Level
4+ years expInmar Intelligence is a company focused on innovative marketing solutions, and they are seeking a Product Marketing Manager to develop and execute marketing strategies for new product launches and the current portfolio. This role requires collaboration with various teams and leveraging customer insights to optimize campaigns and enhance market impact.
Computer Software
No H1B
Responsibilities
Market Research: Conduct research, competitive analysis, and gather customer feedback to identify trends and opportunities
Product Positioning: Translate customer insights into compelling product positioning, messaging, and sales tools
Product Roadmap: Collaborate with product management to ensure customer needs influence product development
Product Launches: Develop and execute comprehensive go-to-market plans for product launches, working with various teams (product, sales, services, solution architects)
Sales Support: Provide sales collateral, talking points, and marketing support, ensuring timely product launches
Messaging & Value Proposition: Create strong value propositions and messaging tailored for target audiences
Cross-functional Alignment: Ensure all relevant teams are aligned on product marketing objectives
Performance Measurement: Define and monitor key performance indicators (KPIs) for campaigns and launches, using data to refine strategies
Customer Advocacy: Act as the customer's voice within the organization, partnering with data and product teams to achieve business goals
Strategic Contribution: Contribute to roadmap ideation, gather customer feedback, support prioritization, and assist with revenue projections
Decision Making: Independently gather information to support higher-level decision-making for simple problems
Stakeholder Communication: Communicate with internal stakeholders (Product Marketing Managers, leadership, Product Management, Sales, Client Services) and act as the primary contact for product-related questions
Sales Enablement: Create materials to motivate sales and outbound marketing teams
Presentations: Deliver executive-level presentations on products/features, collaborating with other Product Marketing Managers and leadership
Relationship Building: Develop productive internal and external working relationships
Customer Engagement: Engage with customers, in partnership with Sales, to present product value and answer launch-related questions, involving Product Management for technical discussions
Feedback Collection: Collect customer feedback via Sales to inform product strategy, including pricing and packaging
Mentorship: Opportunity to mentor junior team members and assist with training new hires
Performs other assigned duties
Complies with all policies and standards
Qualification
Required
Bachelor's degree in business, marketing, or a related field
4-6 years (or 3-5 years) of related work experience, preferably marketing financial or technical services for manufacturers or retailers, or an equivalent combination of experience and training
Proven ability to deliver high-quality presentations
Demonstrated capacity to communicate complex concepts
Ability to approach work with both a product and client mindset
Highly curious and self-learning individual
Proficiency in Microsoft Office and Google suites
Preferred
Experience in online advertising or social media marketing is a plus
Benefits
Medical, Dental, and Vision insurance
Basic and Supplemental Life Insurance options
401(k) retirement plans with company match
Health Spending Accounts (HSA/FSA)
Flexible time off and 11 paid holidays
Family-building benefits, including Maternity, Adoption, and Parental Leave
Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
Wellness and Mental Health counseling services
Concierge and work/life support resources
Adoption Assistance Reimbursement
Perks and discount programs
Company
Inmar Intelligence
Welcome to Inmar Intelligence, recently certified a Great Place to Work®! Through curiosity and the intelligent use of data and technology, we make businesses smarter to improve consumers’ lives.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rich Schmidt
Chief Financial Officer
Berit Mann, MA
Client Development & Partnership Management Lead (Post-Purchase Solutions)
Recent News
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