Manager, Growth Marketing (GC) jobs in United States
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HelloFresh · 1 day ago

Manager, Growth Marketing (GC)

positionNew York, NY
timeFull-time
remoteOnsite
seniorityMid Level
money$122K/yr - $137K/yr
date4+ years exp

HelloFresh is on a mission to make healthy eating accessible for everyone. As the Growth Marketing Manager, you will play a key role in driving profitable customer acquisition and retention strategies to grow market share and optimize customer experience.

B2CDelivery ServiceFood and BeverageFood DeliverySubscription Service
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H1B Sponsor Likelynote

Responsibilities

Develop, test and implement customer-centric, data-driven growth marketing strategy across select customer segments e.g. Former & Active
Lead strategy and execution across select growth channels, optimize for quality conversions; & customers; channel mix to include CRM & Paid channels
Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization
Develop, brief, and review creative assets and messaging in partnership with the Product Marketing Manager, ensuring alignment with brand and performance goals
With Green Chef Growth Team & Channel Leads, manage day-to-day steering of marketing channels to hit KPIs
Regularly audit campaigns, collect learnings and leverage those insights to actively optimize & refine strategy on an ongoing basis
Identify and explore new marketing opportunities that align with business goals, serving as a generalist marketer and agile problem-solver
Regularly audit and identify opportunities within customer retention
Stay informed on industry trends, competitor strategies, new growth tactics and Gen-AI opportunities to fuel innovation and differentiation

Qualification

Growth marketing strategyPaid marketing channelsCustomer retention strategiesAnalytical mindsetProject managementCross-functional collaborationCustomer-obsessedCreative problem-solvingResults-orientedAdaptable

Required

4–5 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agency with a focus on D2C/eCommerce/subscription models
Demonstrated success managing paid marketing channels and campaigns, with measurable results tied to CAC, ROI or LTV
Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus. You use data to drive decisions—tracking metrics like CAC, CVR, CLV, and retention to continuously improve campaign performance
Highly organized with strong project management and communication skills; adept at managing multiple priorities and cross-functional teams
Creative Problem-Solver: You are resourceful, think outside the box and turn challenges into opportunities and inspiring others to do the same
Customer-Obsessed: You deeply understand customer needs and turn insights into impactful marketing strategies that drive satisfaction and growth
Collaborative: You thrive in a cross-functional environment, cultivating collaborative partnerships at all levels and departments to drive alignment and execution
Strategic & Insightful: You develop high-level strategies, guide execution, and solve complex problems with clear logic and contingency planning
Results-oriented: You focus on outcomes and are committed to driving meaningful improvements in both acquisition and retention
Adaptable: You thrive in fast-paced environments and stay flexible in the face of changing priorities, consistently delivering under pressure

Benefits

401k company match that vests immediately upon participation
Generous parental leave of 16 weeks & PTO policy
$0 monthly premium and other flexible health plans
75% discount on your subscription to HelloFresh (as well as other product initiatives)
Snacks, cold brew on tap & monthly catered lunches
Company sponsored outings & Employee Resource Groups
Collaborative, dynamic work environment within a fast-paced, mission-driven company

Company

HelloFresh

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Glassdoor3.7
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HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week.
dateFounded in 2011
location
Berlin, Berlin, DEU
people-size10001+ employees
web-link
http://www.hellofreshgroup.com

H1B Sponsorship

HelloFresh has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (27)
2023 (16)
2022 (25)
2021 (15)
2020 (12)

Funding

Current Stage
Public Company
Total Funding
$367.46M
Key Investors
Baillie GiffordRocket InternetInsight Partners
2017-11-02IPO
2016-12-20Series G· $88.32M
2015-09-17Series F· $85.64M

Leadership Team

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Dominik Richter
CEO and Founder
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Sebastien Tron
Vice President, Growth Opportunities
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Recent News

MarketScreener
Financial Sector Shines as Automakers Slash Dividends
2025-12-24
SmartCompany
ACCC sues HelloFresh and Youfoodz over alleged subscription ‘traps’
2025-12-17
Investing.com
Is AI the next big threat to online retailers and food delivery?
2025-12-14
Company data provided by crunchbase