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Citi · 6 hours ago

Global Head of Wealth at Work Marketing, Director

New York, NY

Full-time

Onsite

Director/Executive

$170K/yr - $300K/yr

15+ years exp

Citi is a leading global bank, and they are seeking a Global Head of Wealth at Work Marketing to lead the brand, engagement, and communications strategy for their fastest-growing segment. This role involves designing a modern marketing engine that drives visibility and adoption across partner firms while delivering personalized financial guidance to professionals through their employers.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Define the global marketing strategy for Citi’s Wealth at Work business, spanning brand, product, education, and client lifecycle efforts

Build and scale workplace onboarding and engagement campaigns — personalized by employee segment, life stage, and employer relationship

Partner with institutional leads to co-create marketing solutions for partner firms

Develop digital and content-led experiences that drive self-service, adoption, and loyalty

Ensure marketing strategy supports business KPIs, including new account growth, digital activation, and client satisfaction

Serve as the strategic marketing lead for coverage, digital, and product partners across the Wealth at Work ecosystem

Manage creative, content, and agency resources; lead performance tracking and optimization

Socialize and critically review output from the global tracking reports with regional business leadership with a view to enhancing future programs

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards

Qualification

B2B2C marketingClient segmentationLifecycle marketingDigital engagementBrand developmentCampaign executionStorytellingStrategic leadershipClient-centric mindsetPerformance-mindedAdaptability

Required

15+ years of experience

Experience in B2B2C marketing, preferably in financial services or employer-related channels

Deep understanding of client segmentation, lifecycle marketing, and digital engagement

Strong storytelling, brand development, and campaign execution skills

Bachelor's/University degree

Preferred

Experience working with institutional partners or employer benefit platforms preferred

Master's degree preferred

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)