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Wpromote · 1 month ago

Senior Paid Search Manager

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $95K/yr

3+ years exp

Wpromote is a rapidly expanding digital marketing agency seeking a Senior Paid Search Manager to oversee SEM campaigns for a large auto retail brand. The role involves managing search engine marketing efforts, collaborating with client teams, and developing comprehensive paid search strategies to enhance client performance.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client

Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments

Mentoring a pod of Coordinators, Associate Managers, and/or Managers

Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc

Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns

Working with direct response advertising strategies to drive sales revenue and/or qualified leads

Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs

Creating and implementing campaign A/B test experiments to identify optimal campaign settings

Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals

Analyzing paid search campaign results and adjust strategy and budgets accordingly

Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls

Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency

Incorporating LLM based practices to accomplish account needs

Qualification

Google AdsMicrosoft AdsSEM industry knowledgeGoogle AnalyticsKeyword research toolsMicrosoft ExcelAnalytical skillsClient managementGoogle SuiteCommunicationOrganizational skillsPresentation skills