Quizlet · 3 hours ago
Head of Lifecycle Marketing
San Francisco, CA
Full-time
Onsite
Director/Executive
$154K/yr - $212K/yr
10+ years expQuizlet is a leading learning platform on a mission to help every learner achieve their outcomes effectively. The Head of Lifecycle Marketing will lead the Lifecycle Marketing team to drive customer engagement and retention through various owned channels, utilizing data analytics to optimize campaigns and enhance user experience.
E-LearningEdTechEducationInternetKnowledge Management
Responsibilities
Develop and implement comprehensive lifecycle marketing strategies that align with the company’s growth objectives, enhancing customer engagement
Lead cross-functional initiatives to optimize the customer journey, from sign-up and activation through product adoption, retention, and subscription
Drive best-in-class campaign analysis, partnering with our analytics team to ensure we can optimize campaigns to deliver strong incremental results
Use data analytics to gain insights into customer behavior and preferences, leveraging these insights to tailor marketing efforts and improve campaign effectiveness
Oversee the management of all lifecycle marketing channels, including email, SMS, push notifications, and in-app messages, ensuring user-friendly, cohesive, and personalized customer communication
Collaborate with product marketing, brand, product, and engineering teams to ensure marketing strategies are integrated and supportive of overall business goals
Stay ahead of industry trends and advancements in lifecycle marketing technologies and practices, continuously innovating and evaluating new channels and capabilities with analytical test-and-learn approaches
Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, creativity, and continuous improvement
Qualification
Required
10+ years of experience in lifecycle or digital marketing, with at least 3+ years in a team leadership role
Deep understanding of marketing automation tools and CRM systems
Proven track record of designing and executing successful lifecycle marketing strategies. You'll be someone who can take a 50,000 foot view, think through structural implications, and sweat the details of design, message, and execution
Strong analytical skills, with experience in data analysis and customer segmentation
Strong track record of A/B testing for optimization and holdout reporting to measure campaign and channel effectiveness
Creative thinker with a customer-centric mindset
Great concise consumer copywriting skills
Experience building complex lifecycle campaign canvases and ability to coach and recommend iterations and new tests to drive efficiencies and transferable learnings
Excellent leadership and team management abilities, with a passion for mentoring and developing talent
A high degree of attention to detail, coupled with the soft skills to deliver effective feedback to team members
Outstanding communication and collaboration skills, capable of working effectively across different teams and departments
History of influencing cross-functionally to enable your team with well-connected data library and strategy
Excellent organizational and prioritization skills, and the ability to implement process improvements
Preferred
Background using Braze for marketing automation
Familiarity with Liquid logic
Familiarity with the ed tech landscape and/or Gen Z consumers
Experience working within a freemium consumer subscriptions business
Experience driving onsite marketing campaigns and building new onsite channels
Experience doing lifecycle for a global company including localization considerations
Lightweight design skills in Figma to mock up ideas
Benefits
20 vacation days (and we expect you to take them!)
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice
Company
Quizlet
Quizlet is a learning platform that uses activities and games to help students practice and master what they’re learning.
201-500 employees
H1B Sponsorship
Quizlet has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (10)
2023 (7)
2022 (9)
2021 (1)
2020 (8)
Funding
Current Stage
Growth StageTotal Funding
$62MKey Investors
General AtlanticIcon Ventures
2020-05-13Series C· $30M
2018-02-06Series B· $20M
2015-11-23Series A· $12M
Leadership Team
Kurt Beidler
Chief Executive Officer
David Margulius
Board Member and Co-Founder
Recent News
2025-10-31
South Africa Today
2025-09-12
Mark Cuban Foundation
2025-09-09
Company data provided by crunchbase