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Ryan Specialty · 6 hours ago

Senior Marketing Specialist

Rock Hill, NY

Full-time

Onsite

Mid, Senior Level

$65K/yr - $70K/yr

2+ years exp

Ryan Specialty is a company focused on providing innovative solutions in the insurance industry. The Senior Marketing Specialist will be responsible for analyzing market trends, forecasting sales, and assisting in the development of marketing strategies, with a strong emphasis on understanding customer behavior and competitor activities.

Financial ServicesInsuranceRisk Management

Comp. & Benefits

Responsibilities

Conduct detailed market research to understand the latest trends. This includes studying consumer behavior, purchasing habits, and demographic factors that affect the market

Use statistical techniques to predict future sales. This involves analyzing historical sales data, market trends, and economic indicators

Assist in the creation of comprehensive marketing strategies based on data analysis. This includes identifying target audiences, setting marketing objectives, and determining the best ways to reach those audiences

Regularly monitor and analyze competitor products, sales, and marketing activities. This includes understanding their strengths and weaknesses to identify opportunities and threats

Analyze customer behavior to understand their needs and preferences. Use this information to suggest changes to marketing strategies to better target customers and meet their needs

Create detailed reports that provide insight into key data points. These reports should be easy to understand and provide actionable insights

Work closely with other teams (like sales, product development, and customer service) to implement marketing strategies. This includes sharing insights and collaborating on marketing campaigns

Monitor and track the performance of marketing campaigns. Use this data to make recommendations for improvements and to measure the return on investment (ROI) of marketing activities

Manage large databases of customer and market information. Use segmentation techniques to target specific groups for marketing campaigns

Present analytical findings and recommendations to management. This includes creating clear and compelling presentations that effectively communicate the results of your analysis

Qualification

Market ResearchMarket StrategyDigital Marketing ToolsCampaign ManagementInsurance Industry KnowledgeKPI TrackingLead GenerationBrand StrategyEffective CommunicationInterpersonal SkillsAttention to DetailDecision MakingProblem-SolvingContinuous LearningProject Management

Required

Bachelor's degree in Marketing, Business Administration or a related field with a minimum of 2 or 3 years of related experience within the Insurance Industry; or an advanced degree without experience; or equivalent work experience

Conduct detailed market research to understand the latest trends

Use statistical techniques to predict future sales

Assist in the creation of comprehensive marketing strategies based on data analysis

Regularly monitor and analyze competitor products, sales, and marketing activities

Analyze customer behavior to understand their needs and preferences

Create detailed reports that provide insight into key data points

Work closely with other teams (like sales, product development, and customer service) to implement marketing strategies

Monitor and track the performance of marketing campaigns

Manage large databases of customer and market information

Present analytical findings and recommendations to management

Market Strategy

Outside Sales