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CME Group · 6 hours ago

Marketing Manager - Retail

Chicago, IL

Full-time

Hybrid

Senior Level

$106K/yr - $176K/yr

5+ years exp

CME Group is the world’s leading derivatives marketplace, and they are seeking an experienced Marketing Manager to lead their retail marketing efforts. This strategic role involves enhancing the digital user experience, driving communications, and making data-driven decisions to support the growth of the retail trader segment.

FinanceFinancial ServicesMarketplaceStock Exchanges

Comp. & Benefits

Responsibilities

Lead and define the digital experience for retail users across the company's website and mobile app

Collaborate with the retail team to establish desired user experience (UX) and work with the digital team to ensure successful implementation

Understand retail user behavior and be the overall expert on their digital experience across all global digital assets

Develop communications strategy for how we engage the retail trader audience including email marketing and newsletters (InFOCUS daily newsletter)

Create and execute a social media and content strategy for the retail trader

Work with the Retail Education and Communications/Broadcast team on ensuring the right content is used and produced for the different channel strategies

Establish consistent methods to capture client intelligence and research

Lead interviews, surveys and other methods to capture the pulse of the retail trader as well as other intelligence across our marketplace

Share that intelligence across our team and key stakeholders

Analyze activity performance, leverage data insights, share results, and optimize engagement to support business growth

Establish consistent methods to capture client intelligence and research

Be a part of a team at the forefront of growing our mass market retail trader business

You’re encouraged to think outside the box and to test bold ideas

Qualification

Marketing leadershipFinTech experienceData-driven decision makingRetail trader expertiseCommunication skillsPassion for trading

Required

5+ years of marketing leadership experience, with significant time spent in FinTech, online brokerage, investment education, or a closely related field

Direct experience with derivatives, crypto and prediction markets preferred

You understand the vernacular, the risk tolerance and the overall unique persona of the active trader

Proficiency in marketing analytics and a track record of using data to iterate on activities and allocate budgets effectively

You have excellent written and verbal communication skills, and can convey information clearly and concisely to diverse audiences

You're curious, adaptable and excited to learn about the evolving world of retail trading and investing