IDR, Inc. ยท 9 hours ago
Senior Marketing Campaign Analyst
Brentwood, TN
Full-time
Onsite
Mid, Senior Level
3+ years expIDR, Inc. is seeking a Senior Marketing Campaign Analyst to join one of their top clients in the retail industry. The role involves developing, automating, and optimizing multi-channel marketing initiatives to drive revenue and engagement through personalized customer experiences.
Information TechnologyRoboticsSoftware
Responsibilities
Build and scale customer journey automations, including welcome, win-back, abandoned cart, and loyalty campaigns
Develop and execute multi-channel campaigns across email, SMS, push, and direct mail platforms
Partner with data teams to integrate customer and transactional data, utilizing SQL queries for segmentation
Test, measure, and optimize automated campaign performance to meet business objectives
Collaborate with marketing, IT, and data engineering teams to ensure technical requirements are aligned and workflows operate smoothly
Qualification
Required
3+ years of hands-on campaign development experience in SFMC, Adobe Campaign, Braze, Responsys, Zeta, or equivalent platforms
Intermediate SQL skills and experience with APIs or data integration techniques
Strong coding skills, including personalization scripting, HTML, and CSS for email development
Proven track record of building scalable and high-performing lifecycle marketing programs
Strong problem-solving and collaboration skills with experience handling large data sets and relational databases
Benefits
Full Benefits; Medical, Vision, Dental, and more!
Employee Stock Ownership Program
Medical, Dental, Vision, and Life Insurance
Company
IDR, Inc.
IDR, Inc.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Ashley Holahan
President and CEO
Recent News
2025-11-19
SeekingAlpha
2023-11-24
Company data provided by crunchbase