Finalsite · 2 months ago
Digital Marketing Project Manager
Finalsite is a leading platform for schools and districts, providing innovative solutions for engagement and marketing. The Digital Marketing Project Manager role focuses on delivering SEO, digital advertising, and social media services to clients, ensuring timely project delivery and client satisfaction.
EdTechEducationInternet
Responsibilities
Oversee the delivery of digital marketing and analytics services for assigned clients
Serve as the main point of contact for client communications, strategy discussions, and performance updates
Ensure all projects are delivered on time, meet client objectives, and align with Finalsite’s quality standards
Lead or support the creation of custom website pages that support marketing and conversion goals
Track and report on key client performance metrics, including retention, satisfaction, and engagement
Analyze project outcomes and retention data to identify trends and opportunities for improvement
Proactively address client concerns and ensure long-term satisfaction
Support renewals and cross-team collaboration with Sales and Client Success to identify upsell opportunities and improve retention rates
Partner with other consulting teams (DMS, Advantage, Design, Client Success) to ensure cohesive client experiences
Work closely with Product and Engineering to provide feedback on analytics integrations and usability enhancements
Contribute to internal discussions on process improvements and new service offerings
Qualification
Required
At least 2 years of professional experience in digital marketing, analytics, or project management or equivalent education
Strong understanding of SEO, digital advertising, and social media strategy
Skilled in analyzing and communicating data-driven insights
Proficiency in: Google Analytics 4, Google Ads and major social media ad platforms (Meta, LinkedIn, TikTok, etc.), Google Docs Suite
Exceptional written and verbal communication skills
Strong organizational and relationship management skills
Ability to balance strategic thinking with hands-on project execution
Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite
Preferred
Preferred experience with: Google Looker Studio, Google Tag Manager, Crazy Egg (heat/scroll mapping), Finalsite Platform
Company
Finalsite
Finalsite provides content management, mass notifications and enrollment management systems globally to K-12 schools.
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-01Acquired
2014-11-21Debt Financing
2012-06-28Private Equity
Recent News
2024-05-16
Company data provided by crunchbase