The MJ Companies ยท 1 hour ago
Digital Marketing Specialist
Nashville, TN
Full-time
Onsite
Mid Level
3+ years expThe MJ Companies exists to inspire the success, fulfillment, and wellbeing of each person we serve. The Digital Marketing Specialist will execute and optimize digital marketing efforts across all channels to drive awareness, engagement, and conversions while collaborating across teams to support brand strategy and measurable results.
ConsultingInsuranceRisk Management
Responsibilities
Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversion
Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions
Execute and analyze email marketing campaigns, including audience segmentation, A/B testing, automation workflows, and performance tracking
Develop, schedule, and publish engaging content for social media channels
Monitor performance and engagement
Optimize website performance
Conduct landing page testing and implement conversion rate optimization (CRO) best practices
Manage, update, and optimize website content for performance and user experience
Track and analyze performance across all digital channels using Google Analytics, SEMrush, and other measurement tools
Develop dashboards and regular reports highlighting KPIs, ROI, and campaign performance
Leverage data to make recommendations that improve campaign performance and marketing effectiveness
Ensure all digital touchpoints reflect consistent brand voice, messaging, and visual identity
Contribute to broader marketing initiatives, including integrated campaign planning and execution
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field
3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment
Demonstrable ability to analyze performance data, derive insights, and optimize campaigns accordingly
Exceptional written and verbal communication skills, with strong attention to detail
Ability to effectively prioritize tasks and employ critical thinking in problem solving
Ability to meet deadlines in a fast-paced, quickly changing environment
Proficiency with digital tools and platforms including Google Ads, Google Analytics, SEO/SEM tools (e.g. SEMrush), and social media ad managers
Proficiency with marketing automation and CRM platforms (e.g. HubSpot, Marketo), including campaign setup, lead nurturing workflows, and reporting
Company
The MJ Companies
The MJ Companies exists to inspire the success, fulfillment, and wellbeing of each person it serves: associates and their families, business partners, clients, and the community.
201-500 employees
H1B Sponsorship
The MJ Companies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Growth StageLeadership Team
Cindy H. Stellhorn
Executive Vice President/Partner
Britni Shrout
Chief Marketing Officer
Company data provided by crunchbase