Tarrant Area Food Bank · 2 months ago
Manager, Digital Strategy
Fort Worth, TX
Full-time
Onsite
Mid, Senior Level
5+ years expTarrant Area Food Bank (TAFB) is seeking a Digital Strategist to develop and execute digital strategies that achieve measurable results. This role focuses on driving online engagement and delivering integrated digital experiences to grow awareness and inspire action from various stakeholders.
CharityFood DeliveryNon Profit
Responsibilities
Develop and execute digital strategies that achieve TAFB’s mission and goals
Plan, implement, and maintain TAFB’s website, ensuring accessibility, SEO, compliance, and strong user experience
Lead social media strategy by developing content plans that drive engagement
Execute high quality digital campaigns, including paid advertising
Produce digital content including photography, video, and graphics using professional cameras and mobile devices, completed on time and within brand standards
Monitor analytics across digital platforms, evaluate performance, and synthesize insights into improvements
Research and implement emerging tools, trends, and technologies to keep TAFB innovative, relevant and effective
Collaborate with vendors and contractors to ensure quality and cost-effectiveness
Collaborate with the Marketing Director, Graphic Design Manager, and internal teams to ensure consistent campaign integration
Support crisis communications by executing timely and accurate digital updates
Maintain organized systems for digital asset management using appropriate software
Standardize processes for content creation, scheduling, and reporting
Utilize project management platforms to plan, track, and complete initiatives on time
Research and apply best practices in digital marketing to strengthen strategies
Assist the Marketing Director with digital crisis communication planning and cross-departmental digital needs
Perform other duties as assigned
Qualification
Required
Bachelor's degree in communications, marketing, digital media, journalism, or related field; advanced degree preferred
5+ years of progressive experience in digital, website, and social media strategy
Demonstrated success developing and executing digital campaigns that achieve measurable results
Experience using project management platforms, with Monday.com preferred
Proven ability to produce high-quality digital content (photography, video, graphics) using Adobe Creative Suite and professional cameras or mobile devices
Design and produce advanced graphics, photography, and video using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
Build, code, and optimize websites in WordPress or similar platforms to improve UX, accessibility, SEO, and performance
Track, analyze, and interpret data with Google Analytics, Google Ads, and SEO tools to measure and refine campaigns
Plan, schedule, and evaluate content performance across social media platforms using analytics tools such as Sprout Social or Hootsuite
Develop digital automations and boards in Monday.com (or similar software) to streamline workflows and manage assigned tasks effectively
Manage and organize digital assets using Canto or similar asset management tools, OneDrive, and server-based storage for document control
Proficient in Microsoft Office Suite for business communication, documentation, presentation design, and data management
Analyze digital metrics and audience behaviors to inform and optimize strategy
Identify trends, conduct market research, and translate data into actionable insights
Establish KPIs, benchmarks, and ROI tracking across digital channels
Anticipate industry shifts and recommend innovative approaches to keep TAFB competitive
Design and execute integrated digital campaigns that align with organizational goals
Develop content calendars, messaging, and distribution strategies for maximum impact
Evaluate and prioritize digital channels (web, email, SEO, paid ads, social media) based on audience relevance
Create roadmaps and resource plans to deliver initiatives efficiently and on time
Work independently with strong organizational, problem-solving, and time management skills
Communicate effectively through writing, editing, and digital storytelling
Collaborative and disciplined, with strong interpersonal skills across departments
Commitment to TAFB's Core Values: LEAD, CARE, RESPECT, INNOVATE
Primarily office-based, with occasional work in a warehouse or outdoor events
This position requires extended periods of sitting and frequent repetitive motion for data entry
Regular travel within the 13-county service area; must have reliable transportation, a valid driver's license, and proof of insurance
Flexibility in work schedule, with occasional early mornings, weekend, and evening availability
Company
Tarrant Area Food Bank
Tarrant Area Food Bank is a non-profit organization that provides food delivery and disaster recovery assistance services for charities.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.13MKey Investors
Blue Cross and Blue Shield of TexasTom Thumb Foundation
2024-07-26Grant· $0.03M
2024-07-25Grant
2023-07-14Grant· $0.1M
Leadership Team
Valentine Aguilar
Chief Operating Officer
Hai Nguyen
Healthcare Partnerships Coordinator
Recent News
North Texas Food Bank
2025-06-23
North Texas Food Bank
2025-05-17
Company data provided by crunchbase