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Meritrust Credit Union · 2 months ago

Growth Strategies Analyst

Wichita, KS

Full-time

Onsite

Entry, Mid Level

$67K/yr - $84K/yr

Meritrust Credit Union is focused on strategic growth initiatives to enhance revenue and member engagement. The Growth Strategies Analyst will utilize data-driven insights to attract new members, optimize engagement, and foster loyalty with a primary focus on deposit growth.

Banking

Responsibilities

Define and segment the target audience based on demographics, behaviors, and preferences to tailor acquisition and engagement strategies

Identify and target high-value member segments using the Wharton customer centricity model

Develop and implement various lead generation tactics such as content marketing, social media outreach, and paid advertising to attract new members

Analyze and optimize the sales funnel to improve conversion rates at each stage, from initial awareness to final purchase

Utilize data analytics to track the effectiveness of member acquisition and engagement efforts, measuring KPIs such as cost per acquisition, engagement score, and return on investment

Track and analyze marketing campaign performance

Work closely with marketing to ensure alignment in messaging and strategies, leveraging marketing campaigns to drive new member acquisitions and engagement

Continuously gather insights into customer preferences, behaviors, and pain points to tailor engagement strategies

Implement behavioral targeting techniques to engage members based on their online actions such as website visits, abandoned carts, and previous purchases

Create detailed maps of the customer journey to understand the various touchpoints and interactions customers have with the brand, helping to personalize the experience at each stage

Design loyalty programs that reward members for their engagement and purchases, personalizing these rewards based on desired member behaviors

Ensure consistent and cohesive engagement across various channels such as email, social media, and live chat to meet members where they are

Foster a sense of community among members through forums, social media groups, and events, encouraging interaction and peer support

Track KPIs related to member engagement and loyalty

Research and analyze customer attrition to understand the forces that cause members to leave the credit union and propose strategies to decrease erosion of the customer base

Research best practices, analytical playbooks, case studies, and innovative approaches to become an industry thought leader and advise leadership on how consumers shop for products online

Gather and analyze data on local market conditions, competitor strategies, and industry trends to inform growth opportunities

Analyze member behavior and preferences to support customer relationship management

Qualification

Data analyticsMarket analysisCustomer segmentationLead generationKPI trackingBehavioral targetingLoyalty program designCommunity engagementCustomer journey mapping

Required