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Lalamove · 2 days ago

Digital Marketing Executive

New York, NY

Full-time

Onsite

Mid Level

3+ years exp

Lalamove is a technology company focused on connecting drivers and customers for delivery solutions. They are seeking a Digital Marketing Executive to drive user acquisition growth in the New York market through online advertising and data-driven marketing campaigns.

AppsDeliveryLogisticsSupply Chain ManagementTransportation

Hiring Manager

Allison Xiao

Responsibilities

Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget

Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis

Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms

Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives

Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers

User Empathy: To be able think from a perspective of a user or a driver & build user journeys which are seamless

High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time

Qualification

Google AdsFacebook AdsData AnalysisSEO OptimizationPPC CampaignsA/B TestingDigital Marketing FunnelsUser EmpathyMultitaskingIndependenceCommand of EnglishProblem-solvingTeamwork

Required

A minimum of 3 years experience in digital marketing for e-commerce or tech industry

Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)

A strong understanding of ad formats in Google

Experience in setting up remarketing/retargeting ads

Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing

Experience in running A/B testing

Experience in collecting and analyzing data

The ability to source information and learn on the fly

An analytical and critical thinking mindset

Independence, drive, and ability to work in a team

Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools

An ability to multitask and perform under tight deadlines