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Pinckney Hugo Group · 1 day ago

Digital Media Planner

Syracuse, NY

Full-time

Hybrid

Mid Level

$75K/yr - $85K/yr

3+ years exp

Pinckney Hugo Group is an independently owned full-service marketing agency seeking a talented Digital Media Strategist/Planner to join their growing Media Team. The role involves overseeing the digital planning process for key accounts, ensuring campaigns deliver measurable outcomes, and collaborating with various stakeholders to drive media innovation.

AdvertisingMarketingWeb Design

H1B Sponsor Likely

Hiring Manager

Matthew Olsen

Responsibilities

Develop omnichannel digital media strategies and plans that align with client goals and objectives

Design robust media frameworks and define clear, actionable KPIs

Present and defend your strategic recommendations with confidence and clarity

Collaborate with platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations

Plan and execute across Google Ads, LinkedIn, Programmatic, and Content Syndication channels

Build and deliver clear, compelling media plan presentations for both internal and client teams

Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization

Translate performance data into strategic insights and actionable recommendations

Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation

Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders

Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation

Qualification

Digital media planningGoogle AdsPaid social platformsAnalytics toolsAttribution measurementMedia framework designDetail managementOrganizational skillsWritten communicationVerbal communicationTeam collaboration

Required

3+ years of experience planning and buying digital media across a range of platforms

Hands-on experience buying within paid social, Google Ads or programmatic platforms

Experience working with analytics, attribution and measurement tools

Bachelor's degree from an accredited four-year institution (or equivalent professional experience)

Outstanding organizational skills

Strong detail management

Excellent written and verbal communications ability

Ability to work independently and as part of a team

Preferred

Certifications in Google Ads, Analytics, or Paid Social platforms preferred

CRM experience is a plus

Paid Social and Shopper Marketing experience are strong pluses

Benefits

Hybrid work – split your week between working in our office or at home

Generous PTO policy, including flex time

Paid parental leave

Medical, vision, dental benefits

Resources for savings and investments such as our 401(k) plan with company match

Company-sponsored events and swag

Dog friendly work environment

Opportunities to learn, develop, network, and connect

Company

Pinckney Hugo Group

Pkney Hugo Group is a marketing and advertising company specializing in graphic design, media buying, and production services.

Founded in 1940

Syracuse, New York, USA

51-200 employees

http://pinckneyhugo.com

H1B Sponsorship

Pinckney Hugo Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)