PAVOI · 3 months ago
Social Media Strategist
Los Angeles, CA
Full-time
Onsite
Entry, Mid Level
$75K/yr - $80K/yr
2+ years expPAVOI is a leading brand in the jewelry and activewear industries, seeking a trend-savvy Social Media Strategist. The role involves content creation, social strategy, and live shopping initiatives to enhance PAVOI’s digital identity and drive engagement and sales.
E-CommerceFashionJewelryRetail
Responsibilities
Stay ahead of social, fashion, and cultural trends - translating insights into scroll-stopping content that resonates with our audience and elevates PAVOI’s aesthetic
Brainstorm, plan, shoot, and edit content for Reels, TikToks, Stories, and more
Ideate strong hooks, self-shoot when needed, brief editors, and optimize captions, calls-to-action (CTAs), and thumbnails for maximum engagement and reach
Write engaging, platform-optimized copy that’s authentically on-brand
Be proactive in pitching creative concepts before they’re everywhere - reacting quickly to cultural trends, product moments, and viral opportunities
Occasionally represent the brand in content (styling, try-ons, trend breakdowns, or live shopping)
Continuously test new short-form formats and creative directions to drive growth, engagement, and conversion
Develop and manage a social content calendar, planning, producing, and publishing content across Instagram, TikTok, Pinterest, and other emerging social platforms
Maintain a creative library to maximize content efficiency and reuse
Collaborate with internal teams and external creators to produce social-first campaigns and evergreen assets
Create high-performing Reels/TikToks with quick turnaround (under 24 hours when needed)
Balance speed and strategy - ensuring every post supports larger brand and business goals while maintaining PAVOI’s creative identity
Plan and execute live shopping events on TikTok Shop and Instagram Live
Track live performance metrics (viewership, engagement, conversions) and use insights to optimize future sessions
Integrate live content into broader social strategies to convert engagement into measurable sales outcomes
Monitor content performance and provide actionable recommendations based on engagement, reach, and conversion metrics
Test, learn, and refine strategies to boost content effectiveness and platform growth
Balance creativity with performance - ensuring every post serves a purpose, whether engagement, awareness, or conversion
Report key learnings to cross-functional teams, connecting social success to tangible business outcomes
Partner with marketing, creative, and product teams to align content with product launches and campaigns
Support influencer and UGC initiatives, from sourcing creators to managing content pipelines
Provide creative input for paid social campaigns and assist in testing ad content
Collaborate cross-functionally to ensure social storytelling supports brand positioning, product goals, and community connection
Qualification
Required
2+ years of experience creating content for brands, campaigns, or personal projects (portfolio required)
Proven track record of growing social accounts with before/after metrics
Strong understanding of Instagram, TikTok, Pinterest, and emerging platforms
Skilled in shooting and editing video, creating graphics, and writing social copy
Proficient with tools like CapCut, Canva, Lightroom, or Adobe Creative Suite
Highly organized, able to juggle multiple projects in a fast-paced environment
Creative, curious, and trend-forward with a strong sense of visual storytelling
Comfortable being in front of the camera
Preferred
Experience with TikTok Shop or other social commerce platforms
Background in influencer strategy or UGC campaign management
Photography or styling skills
Understanding of fashion, fitness, and lifestyle aesthetics - and how they translate digitally
Deep interest in short-form video trends, always experimenting with new hooks, creative angles, and storytelling formats that drive measurable impact
Company
PAVOI
PAVOI offers a vast range of jewelry such as earrings, rings, and necklaces made from recycled metals.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase