University of Massachusetts Amherst · 2 months ago
Associate Director of Marketing (Hybrid Opportunity)
Amherst, MA
Full-time
Hybrid
Lead/Staff, Director/Executive
3+ years expThe University of Massachusetts Amherst is a nationally ranked public land-grant research university seeking an Associate Director of Marketing to lead the college's brand and enrollment marketing strategy. This role focuses on graduate program enrollment and involves collaboration with various teams to drive enrollment and revenue growth while advancing the college's vision for computing education.
EducationHigher EducationUniversities
Responsibilities
Develops and assesses measurable goals and objectives to advance the college’s enrollment and revenue growth strategy, with a focus on graduate program enrollment, rankings influencer, and undergraduate yield campaigns
Leads the design, creation, and distribution of marketing assets across digital and traditional media in collaboration with program leads and senior leadership
Oversees digital agency relationships; collaborates with UMass Amherst University Relations to ensure activities and assets are aligned with university brand positioning and strategy
Consults with University IT and Customer Relationship Management (CRM) teams to maximize Salesforce Marketing Cloud and other digital platforms for audience segmentation, automation, and analytics
Monitors higher education marketing trends and competitive activity to inform decision-making and optimize performance
Coordinates with other members of the CICS Marcom team, as well as with faculty and staff across CICS on projects to meet the college’s strategic goals
Performs other duties as assigned
Qualification
Required
Bachelor's Degree and five (5) years' marketing experience; or Master's Degree or higher in marketing, communications, or business administration and three (3) years of marketing experience; or Associate's Degree with eight (8) years of marketing experience; or a High School diploma with more than ten (10) years' marketing experience
Strong analytical, organizational, and project management skills, as well as excellent attention to detail with the ability to manage multiple priorities with competing deadlines in a fast-paced environment
Excellent oral and written communication and story-telling skills, including a demonstrated ability to write persuasive copy for a variety of channels and audiences
Proficiency with CRM and marketing automation tools such as Salesforce Marketing Cloud
Collaborative, adaptable, and solution-oriented mindset with the ability to work effectively and maintain harmonious relationships across diverse teams
Independent initiative. Must have the ability to stay on task and work productively with a minimum amount of supervision or guidance. Willingness to take on a variety of tasks related to the successful operation of the Marcom team. The ability to adapt and work effectively as the college and Marcom team grow
Proven experience understanding data, systems, business analytics, metrics, and KPIs to make data-informed decisions
Ability to adhere to university policies and procedures
Ability to handle confidential information with discretion
Strong computer skills including at least intermediate expertise with: Email; Calendar systems such as Outlook or Google; Word processing software such as Microsoft Word or Google Docs; Spreadsheets such as Microsoft Excel or Google Sheets; and Databases such as Microsoft Access or FileMaker
Preferred
Master's Degree in marketing, communications, business administration, or related field
Experience leading digital marketing campaigns or agency relationships for undergraduate, graduate, or professional programs
Experience using Salesforce CRM and Marketing Cloud
General knowledge of the university's mission, purpose, and goals
Company
University of Massachusetts Amherst
The University of Massachusetts Amherst is a public research university offering undergraduate, master's, and doctoral programs.
1001-5000 employees
H1B Sponsorship
University of Massachusetts Amherst has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (69)
2024 (77)
2023 (56)
2022 (79)
2021 (19)
2020 (31)
Funding
Current Stage
Late StageTotal Funding
$137.34MKey Investors
U.S. Department of DefenseU.S. Environmental Protection AgencyThe Howard Hughes Medical Institute
2024-09-18Grant· $7.9M
2024-07-16Grant· $6.37M
2023-11-16Grant· $2.5M
Leadership Team
Christopher Salthouse
Co-Founder Center for Personalized Health Monitoring
Alejandro Reuss
Instructor
Recent News
2025-12-17
2025-12-17
2025-12-03
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